1. |
Did you get a pay rise last year?
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Number of participants: 88
58 (65.9%): yes
30 (34.1%): no
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2. |
How often do you use the product XY?
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Number of participants: 83
28 (33.7%): daily
29 (34.9%): weekly
13 (15.7%): monthly
3 (3.6%): yearly
10 (12.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 84
52 (61.9%): New York
38 (45.2%): Paris
27 (32.1%): London
16 (19.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 90
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 86
0 = leisure 100 = money
Arithmetic average: 60.77
Mean absolute deviation: 20.56
Standard deviation: 25.38
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6. |
What is more important to you?
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Number of participants: 91
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
15x |
17.24 |
13x |
14.94 |
10x |
11.49 |
19x |
21.84 |
15x |
17.24 |
5x |
5.75 |
10x |
11.49 |
sport |
3.70 |
1.91 |
family |
15x |
17.44 |
13x |
15.12 |
20x |
23.26 |
21x |
24.42 |
6x |
6.98 |
2x |
2.33 |
9x |
10.47 |
career |
3.37 |
1.78 |
leisure |
8x |
9.41 |
5x |
5.88 |
12x |
14.12 |
27x |
31.76 |
11x |
12.94 |
12x |
14.12 |
10x |
11.76 |
money |
4.22 |
1.72 |
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7. |
How satisfied are you with the following items?
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Number of participants: 89
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
15x |
17.65 |
11x |
12.94 |
10x |
11.76 |
16x |
18.82 |
15x |
17.65 |
11x |
12.94 |
7x |
3.49 |
1.72 |
quality |
12x |
14.29 |
7x |
8.33 |
11x |
13.10 |
21x |
25.00 |
15x |
17.86 |
11x |
13.10 |
7x |
3.69 |
1.62 |
documentation |
11x |
13.10 |
9x |
10.71 |
12x |
14.29 |
19x |
22.62 |
14x |
16.67 |
10x |
11.90 |
9x |
3.61 |
1.60 |
customer service |
12x |
14.46 |
5x |
6.02 |
18x |
21.69 |
13x |
15.66 |
9x |
10.84 |
17x |
20.48 |
9x |
3.72 |
1.72 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 90
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
18x |
21.43 |
11x |
13.10 |
9x |
10.71 |
8x |
9.52 |
12x |
14.29 |
14x |
16.67 |
12x |
3.38 |
1.89 |
56% |
quality |
14x |
17.07 |
7x |
8.54 |
7x |
8.54 |
14x |
17.07 |
15x |
18.29 |
12x |
14.63 |
13x |
3.65 |
1.78 |
54% |
documentation |
15x |
18.99 |
5x |
6.33 |
8x |
10.13 |
11x |
13.92 |
14x |
17.72 |
15x |
18.99 |
11x |
3.72 |
1.86 |
46% |
customer service |
12x |
16.00 |
4x |
5.33 |
5x |
6.67 |
5x |
6.67 |
16x |
21.33 |
18x |
24.00 |
15x |
4.05 |
1.92 |
43% |
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9. |
On which days do you use following products:
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Number of participants: 90
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10. |
How many hours per day do you use following products:
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Number of participants: 93
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