1. |
Did you get a pay rise last year?
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Number of participants: 104
65 (62.5%): yes
39 (37.5%): no
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2. |
How often do you use the product XY?
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Number of participants: 100
37 (37.0%): daily
36 (36.0%): weekly
13 (13.0%): monthly
4 (4.0%): yearly
10 (10.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 102
65 (63.7%): New York
42 (41.2%): Paris
38 (37.3%): London
25 (24.5%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 110
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 103
0 = leisure 100 = money
Arithmetic average: 56.05
Mean absolute deviation: 22.49
Standard deviation: 27.74
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6. |
What is more important to you?
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Number of participants: 111
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
21x |
19.44 |
16x |
14.81 |
10x |
9.26 |
20x |
18.52 |
18x |
16.67 |
7x |
6.48 |
16x |
14.81 |
sport |
3.77 |
2.04 |
family |
21x |
19.44 |
20x |
18.52 |
21x |
19.44 |
25x |
23.15 |
10x |
9.26 |
2x |
1.85 |
9x |
8.33 |
career |
3.23 |
1.74 |
leisure |
14x |
13.08 |
9x |
8.41 |
13x |
12.15 |
27x |
25.23 |
20x |
18.69 |
13x |
12.15 |
11x |
10.28 |
money |
4.06 |
1.81 |
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7. |
How satisfied are you with the following items?
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Number of participants: 109
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
26x |
25.24 |
13x |
12.62 |
21x |
20.39 |
14x |
13.59 |
10x |
9.71 |
11x |
10.68 |
8x |
3.02 |
1.69 |
quality |
11x |
10.68 |
18x |
17.48 |
21x |
20.39 |
24x |
23.30 |
12x |
11.65 |
11x |
10.68 |
6x |
3.42 |
1.50 |
documentation |
11x |
10.89 |
15x |
14.85 |
22x |
21.78 |
21x |
20.79 |
14x |
13.86 |
6x |
5.94 |
12x |
3.34 |
1.43 |
customer service |
11x |
10.89 |
10x |
9.90 |
24x |
23.76 |
22x |
21.78 |
13x |
12.87 |
10x |
9.90 |
11x |
3.51 |
1.48 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 107
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
23x |
23.47 |
16x |
16.33 |
8x |
8.16 |
18x |
18.37 |
13x |
13.27 |
9x |
9.18 |
11x |
3.10 |
1.73 |
53% |
quality |
14x |
14.29 |
7x |
7.14 |
15x |
15.31 |
25x |
25.51 |
17x |
17.35 |
10x |
10.20 |
10x |
3.61 |
1.56 |
51% |
documentation |
15x |
15.79 |
4x |
4.21 |
16x |
16.84 |
24x |
25.26 |
18x |
18.95 |
10x |
10.53 |
8x |
3.64 |
1.58 |
50% |
customer service |
12x |
12.90 |
5x |
5.38 |
12x |
12.90 |
20x |
21.51 |
15x |
16.13 |
19x |
20.43 |
10x |
3.94 |
1.68 |
52% |
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9. |
On which days do you use following products:
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Number of participants: 108
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10. |
How many hours per day do you use following products:
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Number of participants: 114
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