1. |
Did you get a pay rise last year?
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Number of participants: 69
44 (63.8%): yes
25 (36.2%): no
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2. |
How often do you use the product XY?
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Number of participants: 65
21 (32.3%): daily
23 (35.4%): weekly
11 (16.9%): monthly
1 (1.5%): yearly
9 (13.8%): never
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3. |
Which cities have you already visited?
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Number of participants: 65
40 (61.5%): New York
30 (46.2%): Paris
21 (32.3%): London
15 (23.1%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 72
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 67
0 = leisure 100 = money
Arithmetic average: 58.85
Mean absolute deviation: 22.60
Standard deviation: 27.73
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6. |
What is more important to you?
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Number of participants: 73
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
14x |
20.00 |
11x |
15.71 |
6x |
8.57 |
15x |
21.43 |
8x |
11.43 |
6x |
8.57 |
10x |
14.29 |
sport |
3.71 |
2.06 |
family |
9x |
13.04 |
12x |
17.39 |
12x |
17.39 |
19x |
27.54 |
6x |
8.70 |
2x |
2.90 |
9x |
13.04 |
career |
3.62 |
1.82 |
leisure |
6x |
8.70 |
5x |
7.25 |
10x |
14.49 |
20x |
28.99 |
9x |
13.04 |
7x |
10.14 |
12x |
17.39 |
money |
4.30 |
1.81 |
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7. |
How satisfied are you with the following items?
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Number of participants: 70
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
16x |
24.62 |
7x |
10.77 |
7x |
10.77 |
12x |
18.46 |
9x |
13.85 |
8x |
12.31 |
6x |
3.25 |
1.80 |
quality |
10x |
15.15 |
6x |
9.09 |
12x |
18.18 |
16x |
24.24 |
11x |
16.67 |
6x |
9.09 |
5x |
3.49 |
1.56 |
documentation |
11x |
18.33 |
7x |
11.67 |
7x |
11.67 |
10x |
16.67 |
10x |
16.67 |
5x |
8.33 |
10x |
3.32 |
1.70 |
customer service |
13x |
20.97 |
4x |
6.45 |
12x |
19.35 |
10x |
16.13 |
6x |
9.68 |
10x |
16.13 |
7x |
3.40 |
1.78 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 68
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
18x |
28.57 |
10x |
15.87 |
4x |
6.35 |
4x |
6.35 |
7x |
11.11 |
12x |
19.05 |
8x |
3.15 |
2.02 |
56% |
quality |
14x |
21.88 |
5x |
7.81 |
5x |
7.81 |
10x |
15.63 |
11x |
17.19 |
10x |
15.63 |
9x |
3.53 |
1.87 |
55% |
documentation |
15x |
25.42 |
2x |
3.39 |
5x |
8.47 |
9x |
15.25 |
12x |
20.34 |
7x |
11.86 |
9x |
3.44 |
1.88 |
44% |
customer service |
12x |
20.69 |
2x |
3.45 |
5x |
8.62 |
6x |
10.34 |
10x |
17.24 |
12x |
20.69 |
11x |
3.77 |
1.96 |
41% |
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9. |
On which days do you use following products:
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Number of participants: 70
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10. |
How many hours per day do you use following products:
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Number of participants: 73
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