1. |
Did you get a pay rise last year?
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Number of participants: 68
46 (67.6%): yes
22 (32.4%): no
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2. |
How often do you use the product XY?
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Number of participants: 66
23 (34.8%): daily
17 (25.8%): weekly
14 (21.2%): monthly
3 (4.5%): yearly
9 (13.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 66
41 (62.1%): New York
27 (40.9%): Paris
25 (37.9%): London
16 (24.2%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 71
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 68
0 = leisure 100 = money
Arithmetic average: 62.28
Mean absolute deviation: 21.81
Standard deviation: 27.01
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6. |
What is more important to you?
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Number of participants: 72
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
10x |
14.49 |
12x |
17.39 |
6x |
8.70 |
16x |
23.19 |
10x |
14.49 |
7x |
10.14 |
8x |
11.59 |
sport |
3.83 |
1.92 |
family |
12x |
17.14 |
12x |
17.14 |
13x |
18.57 |
19x |
27.14 |
4x |
5.71 |
2x |
2.86 |
8x |
11.43 |
career |
3.41 |
1.82 |
leisure |
7x |
9.86 |
4x |
5.63 |
8x |
11.27 |
20x |
28.17 |
13x |
18.31 |
7x |
9.86 |
12x |
16.90 |
money |
4.37 |
1.80 |
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7. |
How satisfied are you with the following items?
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Number of participants: 71
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
15x |
21.74 |
8x |
11.59 |
8x |
11.59 |
13x |
18.84 |
11x |
15.94 |
9x |
13.04 |
5x |
3.38 |
1.77 |
quality |
11x |
15.94 |
8x |
11.59 |
10x |
14.49 |
15x |
21.74 |
12x |
17.39 |
8x |
11.59 |
5x |
3.52 |
1.64 |
documentation |
11x |
16.42 |
9x |
13.43 |
9x |
13.43 |
14x |
20.90 |
9x |
13.43 |
6x |
8.96 |
9x |
3.33 |
1.63 |
customer service |
13x |
20.00 |
4x |
6.15 |
11x |
16.92 |
12x |
18.46 |
7x |
10.77 |
10x |
15.38 |
8x |
3.46 |
1.76 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 68
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
15x |
23.44 |
13x |
20.31 |
4x |
6.25 |
6x |
9.38 |
9x |
14.06 |
6x |
9.38 |
11x |
2.98 |
1.80 |
51% |
quality |
12x |
18.46 |
6x |
9.23 |
6x |
9.23 |
12x |
18.46 |
13x |
20.00 |
9x |
13.85 |
7x |
3.60 |
1.77 |
48% |
documentation |
14x |
22.95 |
3x |
4.92 |
6x |
9.84 |
10x |
16.39 |
12x |
19.67 |
7x |
11.48 |
9x |
3.46 |
1.82 |
44% |
customer service |
13x |
21.31 |
3x |
4.92 |
5x |
8.20 |
6x |
9.84 |
11x |
18.03 |
13x |
21.31 |
10x |
3.75 |
1.97 |
36% |
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9. |
On which days do you use following products:
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Number of participants: 71
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10. |
How many hours per day do you use following products:
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Number of participants: 72
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