1. |
Did you get a pay rise last year?
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Number of participants: 97
65 (67.0%): yes
32 (33.0%): no
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2. |
How often do you use the product XY?
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Number of participants: 91
29 (31.9%): daily
35 (38.5%): weekly
14 (15.4%): monthly
3 (3.3%): yearly
10 (11.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 93
58 (62.4%): New York
42 (45.2%): Paris
34 (36.6%): London
20 (21.5%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 101
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 94
0 = leisure 100 = money
Arithmetic average: 59.12
Mean absolute deviation: 21.65
Standard deviation: 26.68
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6. |
What is more important to you?
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Number of participants: 102
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
18x |
18.37 |
15x |
15.31 |
14x |
14.29 |
22x |
22.45 |
12x |
12.24 |
6x |
6.12 |
11x |
11.22 |
sport |
3.58 |
1.91 |
family |
16x |
17.20 |
17x |
18.28 |
20x |
21.51 |
21x |
22.58 |
6x |
6.45 |
3x |
3.23 |
10x |
10.75 |
career |
3.35 |
1.81 |
leisure |
15x |
16.13 |
6x |
6.45 |
9x |
9.68 |
28x |
30.11 |
14x |
15.05 |
10x |
10.75 |
11x |
11.83 |
money |
4.01 |
1.87 |
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7. |
How satisfied are you with the following items?
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Number of participants: 100
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
15x |
15.96 |
16x |
17.02 |
16x |
17.02 |
16x |
17.02 |
15x |
15.96 |
8x |
8.51 |
8x |
3.28 |
1.60 |
quality |
13x |
13.98 |
9x |
9.68 |
17x |
18.28 |
25x |
26.88 |
13x |
13.98 |
10x |
10.75 |
6x |
3.53 |
1.54 |
documentation |
11x |
11.70 |
10x |
10.64 |
14x |
14.89 |
27x |
28.72 |
10x |
10.64 |
12x |
12.77 |
10x |
3.61 |
1.54 |
customer service |
12x |
13.19 |
7x |
7.69 |
20x |
21.98 |
18x |
19.78 |
11x |
12.09 |
13x |
14.29 |
10x |
3.59 |
1.60 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 101
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
16x |
17.02 |
13x |
13.83 |
11x |
11.70 |
16x |
17.02 |
14x |
14.89 |
11x |
11.70 |
13x |
3.40 |
1.72 |
55% |
quality |
14x |
15.38 |
8x |
8.79 |
9x |
9.89 |
23x |
25.27 |
16x |
17.58 |
9x |
9.89 |
12x |
3.58 |
1.62 |
54% |
documentation |
16x |
17.98 |
4x |
4.49 |
9x |
10.11 |
20x |
22.47 |
20x |
22.47 |
9x |
10.11 |
11x |
3.65 |
1.67 |
46% |
customer service |
12x |
14.12 |
5x |
5.88 |
9x |
10.59 |
12x |
14.12 |
21x |
24.71 |
12x |
14.12 |
14x |
3.86 |
1.71 |
42% |
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9. |
On which days do you use following products:
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Number of participants: 103
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10. |
How many hours per day do you use following products:
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Number of participants: 104
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