1. |
Did you get a pay rise last year?
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Number of participants: 101
64 (63.4%): yes
37 (36.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 98
37 (37.8%): daily
34 (34.7%): weekly
13 (13.3%): monthly
5 (5.1%): yearly
9 (9.2%): never
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3. |
Which cities have you already visited?
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Number of participants: 96
63 (65.6%): New York
40 (41.7%): Paris
32 (33.3%): London
18 (18.8%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 103
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 98
0 = leisure 100 = money
Arithmetic average: 55.51
Mean absolute deviation: 25.01
Standard deviation: 29.88
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6. |
What is more important to you?
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Number of participants: 107
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
23x |
22.33 |
11x |
10.68 |
9x |
8.74 |
21x |
20.39 |
15x |
14.56 |
5x |
4.85 |
19x |
18.45 |
sport |
3.83 |
2.13 |
family |
22x |
21.36 |
19x |
18.45 |
15x |
14.56 |
24x |
23.30 |
8x |
7.77 |
4x |
3.88 |
11x |
10.68 |
career |
3.32 |
1.89 |
leisure |
13x |
12.62 |
8x |
7.77 |
15x |
14.56 |
29x |
28.16 |
15x |
14.56 |
9x |
8.74 |
14x |
13.59 |
money |
4.05 |
1.83 |
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7. |
How satisfied are you with the following items?
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Number of participants: 105
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
27x |
27.55 |
11x |
11.22 |
13x |
13.27 |
18x |
18.37 |
13x |
13.27 |
8x |
8.16 |
8x |
3.03 |
1.71 |
quality |
12x |
12.12 |
17x |
17.17 |
11x |
11.11 |
27x |
27.27 |
17x |
17.17 |
8x |
8.08 |
7x |
3.48 |
1.52 |
documentation |
11x |
11.34 |
14x |
14.43 |
19x |
19.59 |
22x |
22.68 |
12x |
12.37 |
8x |
8.25 |
11x |
3.40 |
1.48 |
customer service |
12x |
12.37 |
11x |
11.34 |
21x |
21.65 |
18x |
18.56 |
11x |
11.34 |
11x |
11.34 |
13x |
3.45 |
1.56 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 101
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
26x |
28.26 |
14x |
15.22 |
5x |
5.43 |
13x |
14.13 |
13x |
14.13 |
12x |
13.04 |
9x |
3.11 |
1.88 |
52% |
quality |
12x |
13.04 |
11x |
11.96 |
15x |
16.30 |
14x |
15.22 |
16x |
17.39 |
13x |
14.13 |
11x |
3.62 |
1.67 |
49% |
documentation |
15x |
17.44 |
5x |
5.81 |
16x |
18.60 |
15x |
17.44 |
17x |
19.77 |
9x |
10.47 |
9x |
3.53 |
1.65 |
44% |
customer service |
12x |
14.46 |
4x |
4.82 |
8x |
9.64 |
15x |
18.07 |
14x |
16.87 |
15x |
18.07 |
15x |
3.88 |
1.75 |
44% |
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9. |
On which days do you use following products:
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Number of participants: 101
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10. |
How many hours per day do you use following products:
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Number of participants: 107
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