1. |
Did you get a pay rise last year?
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Number of participants: 69
42 (60.9%): yes
27 (39.1%): no
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2. |
How often do you use the product XY?
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Number of participants: 64
24 (37.5%): daily
21 (32.8%): weekly
8 (12.5%): monthly
1 (1.6%): yearly
10 (15.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 63
41 (65.1%): New York
23 (36.5%): Paris
20 (31.7%): London
12 (19.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 71
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 70
0 = leisure 100 = money
Arithmetic average: 57.11
Mean absolute deviation: 21.66
Standard deviation: 27.22
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6. |
What is more important to you?
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Number of participants: 70
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
17x |
25.37 |
11x |
16.42 |
3x |
4.48 |
13x |
19.40 |
9x |
13.43 |
5x |
7.46 |
9x |
13.43 |
sport |
3.55 |
2.12 |
family |
15x |
22.73 |
11x |
16.67 |
9x |
13.64 |
17x |
25.76 |
4x |
6.06 |
1x |
1.52 |
9x |
13.64 |
career |
3.35 |
1.96 |
leisure |
10x |
15.15 |
3x |
4.55 |
7x |
10.61 |
17x |
25.76 |
11x |
16.67 |
5x |
7.58 |
13x |
19.70 |
money |
4.26 |
1.97 |
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7. |
How satisfied are you with the following items?
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Number of participants: 67
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
19x |
29.69 |
8x |
12.50 |
8x |
12.50 |
9x |
14.06 |
9x |
14.06 |
6x |
9.38 |
5x |
2.98 |
1.78 |
quality |
14x |
21.21 |
6x |
9.09 |
9x |
13.64 |
18x |
27.27 |
8x |
12.12 |
6x |
9.09 |
5x |
3.30 |
1.64 |
documentation |
13x |
20.00 |
6x |
9.23 |
7x |
10.77 |
15x |
23.08 |
9x |
13.85 |
5x |
7.69 |
10x |
3.29 |
1.66 |
customer service |
15x |
23.81 |
3x |
4.76 |
13x |
20.63 |
11x |
17.46 |
5x |
7.94 |
8x |
12.70 |
8x |
3.22 |
1.74 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 70
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
20x |
30.30 |
10x |
15.15 |
4x |
6.06 |
5x |
7.58 |
9x |
13.64 |
7x |
10.61 |
11x |
2.89 |
1.89 |
52% |
quality |
15x |
23.44 |
8x |
12.50 |
5x |
7.81 |
10x |
15.63 |
9x |
14.06 |
9x |
14.06 |
8x |
3.30 |
1.86 |
55% |
documentation |
18x |
30.00 |
4x |
6.67 |
8x |
13.33 |
7x |
11.67 |
13x |
21.67 |
5x |
8.33 |
5x |
3.15 |
1.82 |
44% |
customer service |
16x |
27.12 |
4x |
6.78 |
5x |
8.47 |
7x |
11.86 |
11x |
18.64 |
8x |
13.56 |
8x |
3.33 |
1.93 |
39% |
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9. |
On which days do you use following products:
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Number of participants: 71
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10. |
How many hours per day do you use following products:
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Number of participants: 75
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