1. |
Did you get a pay rise last year?
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Number of participants: 100
69 (69.0%): yes
31 (31.0%): no
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2. |
How often do you use the product XY?
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Number of participants: 93
33 (35.5%): daily
31 (33.3%): weekly
13 (14.0%): monthly
6 (6.5%): yearly
10 (10.8%): never
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3. |
Which cities have you already visited?
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Number of participants: 97
60 (61.9%): New York
45 (46.4%): Paris
35 (36.1%): London
21 (21.6%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 106
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 97
0 = leisure 100 = money
Arithmetic average: 57.57
Mean absolute deviation: 21.38
Standard deviation: 26.15
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6. |
What is more important to you?
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Number of participants: 107
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
22x |
21.15 |
14x |
13.46 |
10x |
9.62 |
23x |
22.12 |
12x |
11.54 |
11x |
10.58 |
12x |
11.54 |
sport |
3.67 |
2.01 |
family |
18x |
18.18 |
16x |
16.16 |
16x |
16.16 |
24x |
24.24 |
10x |
10.10 |
7x |
7.07 |
8x |
8.08 |
career |
3.45 |
1.81 |
leisure |
11x |
11.22 |
7x |
7.14 |
7x |
7.14 |
25x |
25.51 |
18x |
18.37 |
15x |
15.31 |
15x |
15.31 |
money |
4.40 |
1.85 |
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7. |
How satisfied are you with the following items?
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Number of participants: 103
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
21x |
21.88 |
12x |
12.50 |
18x |
18.75 |
13x |
13.54 |
11x |
11.46 |
13x |
13.54 |
8x |
3.23 |
1.75 |
quality |
13x |
13.27 |
11x |
11.22 |
15x |
15.31 |
27x |
27.55 |
14x |
14.29 |
10x |
10.20 |
8x |
3.53 |
1.54 |
documentation |
14x |
15.05 |
11x |
11.83 |
12x |
12.90 |
25x |
26.88 |
10x |
10.75 |
9x |
9.68 |
12x |
3.41 |
1.58 |
customer service |
15x |
15.79 |
7x |
7.37 |
22x |
23.16 |
22x |
23.16 |
8x |
8.42 |
13x |
13.68 |
8x |
3.46 |
1.60 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 101
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
19x |
20.65 |
18x |
19.57 |
10x |
10.87 |
7x |
7.61 |
10x |
10.87 |
14x |
15.22 |
14x |
3.17 |
1.85 |
48% |
quality |
13x |
14.44 |
11x |
12.22 |
15x |
16.67 |
17x |
18.89 |
12x |
13.33 |
11x |
12.22 |
11x |
3.47 |
1.64 |
52% |
documentation |
16x |
19.51 |
8x |
9.76 |
10x |
12.20 |
10x |
12.20 |
20x |
24.39 |
9x |
10.98 |
9x |
3.51 |
1.76 |
43% |
customer service |
12x |
14.29 |
8x |
9.52 |
9x |
10.71 |
9x |
10.71 |
19x |
22.62 |
13x |
15.48 |
14x |
3.77 |
1.77 |
44% |
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9. |
On which days do you use following products:
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Number of participants: 103
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10. |
How many hours per day do you use following products:
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Number of participants: 109
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