1. |
Did you get a pay rise last year?
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Number of participants: 125
76 (60.8%): yes
49 (39.2%): no
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2. |
How often do you use the product XY?
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Number of participants: 117
43 (36.8%): daily
38 (32.5%): weekly
19 (16.2%): monthly
5 (4.3%): yearly
12 (10.3%): never
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3. |
Which cities have you already visited?
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Number of participants: 116
80 (69.0%): New York
53 (45.7%): Paris
43 (37.1%): London
26 (22.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 129
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 122
0 = leisure 100 = money
Arithmetic average: 55.91
Mean absolute deviation: 22.73
Standard deviation: 26.99
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6. |
What is more important to you?
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Number of participants: 132
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
29x |
22.66 |
18x |
14.06 |
10x |
7.81 |
27x |
21.09 |
19x |
14.84 |
7x |
5.47 |
18x |
14.06 |
sport |
3.64 |
2.05 |
family |
26x |
21.14 |
22x |
17.89 |
19x |
15.45 |
31x |
25.20 |
9x |
7.32 |
3x |
2.44 |
13x |
10.57 |
career |
3.29 |
1.85 |
leisure |
16x |
13.33 |
9x |
7.50 |
15x |
12.50 |
37x |
30.83 |
17x |
14.17 |
10x |
8.33 |
16x |
13.33 |
money |
4.03 |
1.82 |
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7. |
How satisfied are you with the following items?
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Number of participants: 126
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 127
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
29x |
23.77 |
16x |
13.11 |
11x |
9.02 |
20x |
16.39 |
14x |
11.48 |
14x |
11.48 |
18x |
3.15 |
1.79 |
55% |
quality |
16x |
14.81 |
13x |
12.04 |
15x |
13.89 |
23x |
21.30 |
16x |
14.81 |
15x |
13.89 |
10x |
3.56 |
1.66 |
55% |
documentation |
18x |
16.98 |
6x |
5.66 |
18x |
16.98 |
24x |
22.64 |
21x |
19.81 |
11x |
10.38 |
8x |
3.58 |
1.61 |
46% |
customer service |
15x |
15.00 |
7x |
7.00 |
13x |
13.00 |
22x |
22.00 |
15x |
15.00 |
18x |
18.00 |
10x |
3.77 |
1.70 |
44% |
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9. |
On which days do you use following products:
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Number of participants: 129
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10. |
How many hours per day do you use following products:
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Number of participants: 140
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