1. |
Did you get a pay rise last year?
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Number of participants: 62
45 (72.6%): yes
17 (27.4%): no
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2. |
How often do you use the product XY?
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Number of participants: 52
18 (34.6%): daily
19 (36.5%): weekly
9 (17.3%): monthly
5 (9.6%): yearly
1 (1.9%): never
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3. |
Which cities have you already visited?
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Number of participants: 62
45 (72.6%): New York
32 (51.6%): Paris
31 (50.0%): London
17 (27.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 55
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
17x |
30.91 |
11x |
20.00 |
8x |
14.55 |
8x |
14.55 |
11x |
20.00 |
2.73 |
1.53 |
Apple |
11x |
20.37 |
6x |
11.11 |
12x |
22.22 |
12x |
22.22 |
13x |
24.07 |
3.19 |
1.45 |
Amazon |
11x |
20.00 |
16x |
29.09 |
11x |
20.00 |
8x |
14.55 |
9x |
16.36 |
2.78 |
1.37 |
Samsung |
11x |
20.00 |
7x |
12.73 |
11x |
20.00 |
14x |
25.45 |
12x |
21.82 |
3.16 |
1.44 |
Microsoft |
6x |
11.11 |
14x |
25.93 |
11x |
20.37 |
12x |
22.22 |
11x |
20.37 |
3.15 |
1.32 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 54
0 = leisure 100 = money
Arithmetic average: 59.31
Mean absolute deviation: 23.79
Standard deviation: 29.97
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6. |
What is more important to you?
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Number of participants: 67
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
16x |
25.40 |
3x |
4.76 |
10x |
15.87 |
11x |
17.46 |
9x |
14.29 |
6x |
9.52 |
8x |
12.70 |
sport |
3.70 |
2.07 |
family |
16x |
23.88 |
8x |
11.94 |
6x |
8.96 |
18x |
26.87 |
8x |
11.94 |
2x |
2.99 |
9x |
13.43 |
career |
3.54 |
2.00 |
leisure |
10x |
16.39 |
7x |
11.48 |
7x |
11.48 |
13x |
21.31 |
9x |
14.75 |
5x |
8.20 |
10x |
16.39 |
money |
3.97 |
2.02 |
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7. |
How satisfied are you with the following items?
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Number of participants: 62
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
15x |
24.59 |
5x |
8.20 |
7x |
11.48 |
16x |
26.23 |
6x |
9.84 |
6x |
9.84 |
6x |
3.20 |
1.70 |
quality |
11x |
18.03 |
7x |
11.48 |
7x |
11.48 |
10x |
16.39 |
14x |
22.95 |
7x |
11.48 |
5x |
3.54 |
1.73 |
documentation |
13x |
21.67 |
6x |
10.00 |
6x |
10.00 |
12x |
20.00 |
11x |
18.33 |
6x |
10.00 |
6x |
3.37 |
1.74 |
customer service |
9x |
14.75 |
2x |
3.28 |
9x |
14.75 |
11x |
18.03 |
11x |
18.03 |
11x |
18.03 |
8x |
3.87 |
1.71 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 59
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
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w |
price |
14x |
25.45 |
6x |
10.91 |
6x |
10.91 |
5x |
9.09 |
10x |
18.18 |
11x |
20.00 |
3x |
3.46 |
1.95 |
47% |
quality |
11x |
19.64 |
6x |
10.71 |
3x |
5.36 |
10x |
17.86 |
13x |
23.21 |
9x |
16.07 |
4x |
3.67 |
1.82 |
50% |
documentation |
9x |
16.98 |
2x |
3.77 |
9x |
16.98 |
9x |
16.98 |
10x |
18.87 |
9x |
16.98 |
5x |
3.75 |
1.73 |
38% |
customer service |
11x |
21.15 |
3x |
5.77 |
6x |
11.54 |
9x |
17.31 |
8x |
15.38 |
10x |
19.23 |
5x |
3.64 |
1.86 |
45% |
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9. |
On which days do you use following products:
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Number of participants: 67
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
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Product A |
40x |
59.70 |
28x |
41.79 |
25x |
37.31 |
22x |
32.84 |
26x |
38.81 |
21x |
31.34 |
Product B |
18x |
26.87 |
33x |
49.25 |
28x |
41.79 |
31x |
46.27 |
24x |
35.82 |
21x |
31.34 |
Product C |
16x |
23.88 |
17x |
25.37 |
21x |
31.34 |
30x |
44.78 |
24x |
35.82 |
67x  |
100.00 |
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10. |
How many hours per day do you use following products:
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Number of participants: 36
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