1. |
Did you get a pay rise last year?
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Number of participants: 123
85 (69.1%): yes
38 (30.9%): no
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2. |
How often do you use the product XY?
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Number of participants: 106
39 (36.8%): daily
39 (36.8%): weekly
19 (17.9%): monthly
5 (4.7%): yearly
4 (3.8%): never
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3. |
Which cities have you already visited?
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Number of participants: 121
79 (65.3%): New York
64 (52.9%): Paris
47 (38.8%): London
28 (23.1%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 113
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 110
0 = leisure 100 = money
Arithmetic average: 53.75
Mean absolute deviation: 22.05
Standard deviation: 26.75
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6. |
What is more important to you?
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Number of participants: 131
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
29x |
23.02 |
16x |
12.70 |
14x |
11.11 |
26x |
20.63 |
18x |
14.29 |
12x |
9.52 |
11x |
8.73 |
sport |
3.54 |
1.95 |
family |
26x |
20.80 |
9x |
7.20 |
25x |
20.00 |
28x |
22.40 |
22x |
17.60 |
7x |
5.60 |
8x |
6.40 |
career |
3.51 |
1.77 |
leisure |
16x |
13.01 |
12x |
9.76 |
16x |
13.01 |
28x |
22.76 |
30x |
24.39 |
12x |
9.76 |
9x |
7.32 |
money |
3.94 |
1.73 |
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7. |
How satisfied are you with the following items?
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Number of participants: 126
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
32x |
25.81 |
10x |
8.06 |
21x |
16.94 |
21x |
16.94 |
14x |
11.29 |
13x |
10.48 |
13x |
3.13 |
1.73 |
quality |
15x |
12.71 |
16x |
13.56 |
18x |
15.25 |
26x |
22.03 |
16x |
13.56 |
20x |
16.95 |
7x |
3.65 |
1.65 |
documentation |
14x |
12.73 |
15x |
13.64 |
16x |
14.55 |
23x |
20.91 |
19x |
17.27 |
15x |
13.64 |
8x |
3.62 |
1.62 |
customer service |
15x |
13.64 |
8x |
7.27 |
17x |
15.45 |
23x |
20.91 |
19x |
17.27 |
19x |
17.27 |
9x |
3.79 |
1.66 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 124
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
21x |
19.09 |
12x |
10.91 |
11x |
10.00 |
16x |
14.55 |
13x |
11.82 |
23x |
20.91 |
14x |
3.59 |
1.88 |
44% |
quality |
12x |
12.24 |
14x |
14.29 |
15x |
15.31 |
12x |
12.24 |
17x |
17.35 |
20x |
20.41 |
8x |
3.76 |
1.74 |
44% |
documentation |
12x |
11.88 |
12x |
11.88 |
15x |
14.85 |
20x |
19.80 |
14x |
13.86 |
18x |
17.82 |
10x |
3.73 |
1.67 |
48% |
customer service |
14x |
13.73 |
7x |
6.86 |
13x |
12.75 |
17x |
16.67 |
13x |
12.75 |
27x |
26.47 |
11x |
3.98 |
1.79 |
36% |
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9. |
On which days do you use following products:
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Number of participants: 139
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
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∑ |
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∑ |
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∑ |
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∑ |
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Product A |
49x |
35.25 |
52x |
37.41 |
49x |
35.25 |
46x |
33.09 |
31x |
22.30 |
22x |
15.83 |
Product B |
20x |
14.39 |
47x |
33.81 |
57x |
41.01 |
54x |
38.85 |
23x |
16.55 |
19x |
13.67 |
Product C |
17x |
12.23 |
24x |
17.27 |
43x |
30.94 |
139x  |
100.00 |
30x |
21.58 |
30x |
21.58 |
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10. |
How many hours per day do you use following products:
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Number of participants: 68
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