1. |
Did you get a pay rise last year?
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Number of participants: 134
81 (60.4%): yes
53 (39.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 117
35 (29.9%): daily
51 (43.6%): weekly
21 (17.9%): monthly
4 (3.4%): yearly
6 (5.1%): never
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3. |
Which cities have you already visited?
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Number of participants: 129
80 (62.0%): New York
72 (55.8%): Paris
56 (43.4%): London
32 (24.8%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 122
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 126
0 = leisure 100 = money
Arithmetic average: 56.45
Mean absolute deviation: 21.66
Standard deviation: 26.27
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6. |
What is more important to you?
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Number of participants: 145
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
37x |
27.21 |
18x |
13.24 |
15x |
11.03 |
34x |
25.00 |
18x |
13.24 |
8x |
5.88 |
6x |
4.41 |
sport |
3.19 |
1.80 |
family |
24x |
17.91 |
21x |
15.67 |
26x |
19.40 |
42x |
31.34 |
9x |
6.72 |
5x |
3.73 |
7x |
5.22 |
career |
3.25 |
1.61 |
leisure |
24x |
18.18 |
10x |
7.58 |
15x |
11.36 |
34x |
25.76 |
24x |
18.18 |
9x |
6.82 |
16x |
12.12 |
money |
3.87 |
1.90 |
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7. |
How satisfied are you with the following items?
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Number of participants: 136
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 134
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
18x |
15.52 |
11x |
9.48 |
14x |
12.07 |
23x |
19.83 |
16x |
13.79 |
19x |
16.38 |
15x |
3.64 |
1.73 |
48% |
quality |
16x |
14.55 |
12x |
10.91 |
13x |
11.82 |
18x |
16.36 |
26x |
23.64 |
15x |
13.64 |
10x |
3.71 |
1.69 |
46% |
documentation |
14x |
12.07 |
4x |
3.45 |
14x |
12.07 |
31x |
26.72 |
30x |
25.86 |
15x |
12.93 |
8x |
3.96 |
1.52 |
41% |
customer service |
15x |
14.02 |
9x |
8.41 |
13x |
12.15 |
24x |
22.43 |
21x |
19.63 |
19x |
17.76 |
6x |
3.83 |
1.67 |
46% |
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9. |
On which days do you use following products:
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Number of participants: 156
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
72x |
46.15 |
42x |
26.92 |
57x |
36.54 |
34x |
21.79 |
34x |
21.79 |
19x |
12.18 |
Product B |
24x |
15.38 |
80x |
51.28 |
58x |
37.18 |
49x |
31.41 |
25x |
16.03 |
20x |
12.82 |
Product C |
20x |
12.82 |
26x |
16.67 |
156x  |
100.00 |
43x |
27.56 |
26x |
16.67 |
21x |
13.46 |
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10. |
How many hours per day do you use following products:
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Number of participants: 73
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