1. |
Did you get a pay rise last year?
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Number of participants: 83
58 (69.9%): yes
25 (30.1%): no
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2. |
How often do you use the product XY?
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Number of participants: 73
30 (41.1%): daily
21 (28.8%): weekly
16 (21.9%): monthly
3 (4.1%): yearly
3 (4.1%): never
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3. |
Which cities have you already visited?
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Number of participants: 85
53 (62.4%): New York
50 (58.8%): Paris
35 (41.2%): London
19 (22.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 80
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 76
0 = leisure 100 = money
Arithmetic average: 55.99
Mean absolute deviation: 25.15
Standard deviation: 29.50
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6. |
What is more important to you?
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Number of participants: 91
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
26x |
29.89 |
8x |
9.20 |
11x |
12.64 |
17x |
19.54 |
8x |
9.20 |
7x |
8.05 |
10x |
11.49 |
sport |
3.39 |
2.08 |
family |
22x |
24.72 |
8x |
8.99 |
22x |
24.72 |
16x |
17.98 |
9x |
10.11 |
7x |
7.87 |
5x |
5.62 |
career |
3.26 |
1.80 |
leisure |
15x |
18.07 |
7x |
8.43 |
10x |
12.05 |
19x |
22.89 |
18x |
21.69 |
6x |
7.23 |
8x |
9.64 |
money |
3.82 |
1.86 |
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7. |
How satisfied are you with the following items?
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Number of participants: 91
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
20x |
22.99 |
12x |
13.79 |
14x |
16.09 |
18x |
20.69 |
8x |
9.20 |
6x |
6.90 |
9x |
3.00 |
1.60 |
quality |
15x |
18.52 |
8x |
9.88 |
22x |
27.16 |
14x |
17.28 |
10x |
12.35 |
9x |
11.11 |
3x |
3.29 |
1.60 |
documentation |
12x |
15.19 |
10x |
12.66 |
23x |
29.11 |
17x |
21.52 |
8x |
10.13 |
2x |
2.53 |
7x |
3.07 |
1.33 |
customer service |
11x |
14.29 |
7x |
9.09 |
14x |
18.18 |
14x |
18.18 |
10x |
12.99 |
12x |
15.58 |
9x |
3.60 |
1.68 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 89
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
22x |
26.83 |
8x |
9.76 |
13x |
15.85 |
14x |
17.07 |
8x |
9.76 |
8x |
9.76 |
9x |
3.03 |
1.72 |
47% |
quality |
14x |
17.72 |
8x |
10.13 |
16x |
20.25 |
14x |
17.72 |
19x |
24.05 |
6x |
7.59 |
2x |
3.44 |
1.59 |
36% |
documentation |
13x |
18.57 |
7x |
10.00 |
12x |
17.14 |
16x |
22.86 |
11x |
15.71 |
6x |
8.57 |
5x |
3.35 |
1.60 |
40% |
customer service |
13x |
18.31 |
7x |
9.86 |
8x |
11.27 |
17x |
23.94 |
10x |
14.08 |
13x |
18.31 |
3x |
3.63 |
1.75 |
36% |
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9. |
On which days do you use following products:
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Number of participants: 96
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
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∑ |
% |
∑ |
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Product A |
43x |
44.79 |
41x |
42.71 |
40x |
41.67 |
29x |
30.21 |
19x |
19.79 |
19x |
19.79 |
Product B |
21x |
21.88 |
50x |
52.08 |
42x |
43.75 |
34x |
35.42 |
22x |
22.92 |
22x |
22.92 |
Product C |
24x |
25.00 |
96x  |
100.00 |
26x |
27.08 |
24x |
25.00 |
20x |
20.83 |
17x |
17.71 |
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10. |
How many hours per day do you use following products:
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Number of participants: 40
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