1. |
Did you get a pay rise last year?
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Number of participants: 39
29 (74.4%): yes
10 (25.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 32
11 (34.4%): daily
9 (28.1%): weekly
3 (9.4%): monthly
3 (9.4%): yearly
6 (18.8%): never
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3. |
Which cities have you already visited?
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Number of participants: 36
30 (83.3%): New York
18 (50.0%): Paris
16 (44.4%): London
13 (36.1%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 35
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
12x |
34.29 |
7x |
20.00 |
6x |
17.14 |
6x |
17.14 |
4x |
11.43 |
2.51 |
1.42 |
Apple |
4x |
11.76 |
7x |
20.59 |
10x |
29.41 |
4x |
11.76 |
9x |
26.47 |
3.21 |
1.37 |
Amazon |
9x |
25.71 |
9x |
25.71 |
- |
- |
9x |
25.71 |
8x |
22.86 |
2.94 |
1.59 |
Samsung |
6x |
17.14 |
5x |
14.29 |
7x |
20.00 |
9x |
25.71 |
8x |
22.86 |
3.23 |
1.42 |
Microsoft |
6x |
17.65 |
7x |
20.59 |
11x |
32.35 |
5x |
14.71 |
5x |
14.71 |
2.88 |
1.30 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 32
0 = leisure 100 = money
Arithmetic average: 57.34
Mean absolute deviation: 22.53
Standard deviation: 29.12
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6. |
What is more important to you?
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Number of participants: 43
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
16x |
37.21 |
2x |
4.65 |
3x |
6.98 |
8x |
18.60 |
5x |
11.63 |
5x |
11.63 |
4x |
9.30 |
sport |
3.35 |
2.17 |
family |
13x |
30.95 |
5x |
11.90 |
4x |
9.52 |
9x |
21.43 |
1x |
2.38 |
2x |
4.76 |
8x |
19.05 |
career |
3.43 |
2.25 |
leisure |
8x |
20.00 |
3x |
7.50 |
6x |
15.00 |
4x |
10.00 |
6x |
15.00 |
3x |
7.50 |
10x |
25.00 |
money |
4.15 |
2.25 |
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7. |
How satisfied are you with the following items?
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Number of participants: 41
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
17x |
43.59 |
1x |
2.56 |
2x |
5.13 |
5x |
12.82 |
3x |
7.69 |
3x |
7.69 |
8x |
2.52 |
1.88 |
quality |
13x |
33.33 |
6x |
15.38 |
8x |
20.51 |
2x |
5.13 |
5x |
12.82 |
3x |
7.69 |
2x |
2.70 |
1.70 |
documentation |
10x |
26.32 |
7x |
18.42 |
6x |
15.79 |
- |
- |
5x |
13.16 |
3x |
7.89 |
7x |
2.74 |
1.75 |
customer service |
9x |
23.08 |
3x |
7.69 |
4x |
10.26 |
4x |
10.26 |
3x |
7.69 |
6x |
15.38 |
10x |
3.24 |
1.96 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 41
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
15x |
37.50 |
1x |
2.50 |
- |
- |
4x |
10.00 |
8x |
20.00 |
7x |
17.50 |
5x |
3.29 |
2.15 |
32% |
quality |
14x |
38.89 |
2x |
5.56 |
4x |
11.11 |
1x |
2.78 |
7x |
19.44 |
2x |
5.56 |
6x |
2.70 |
1.88 |
33% |
documentation |
13x |
37.14 |
1x |
2.86 |
4x |
11.43 |
4x |
11.43 |
5x |
14.29 |
4x |
11.43 |
4x |
2.97 |
1.94 |
31% |
customer service |
12x |
31.58 |
4x |
10.53 |
5x |
13.16 |
4x |
10.53 |
6x |
15.79 |
2x |
5.26 |
5x |
2.82 |
1.74 |
32% |
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9. |
On which days do you use following products:
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Number of participants: 43
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
24x |
55.81 |
15x |
34.88 |
20x |
46.51 |
22x |
51.16 |
20x |
46.51 |
19x |
44.19 |
Product B |
14x |
32.56 |
25x |
58.14 |
18x |
41.86 |
22x |
51.16 |
17x |
39.53 |
43x  |
100.00 |
Product C |
19x |
44.19 |
22x |
51.16 |
20x |
46.51 |
19x |
44.19 |
12x |
27.91 |
21x |
48.84 |
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10. |
How many hours per day do you use following products:
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Number of participants: 15
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