1. |
Did you get a pay rise last year?
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Number of participants: 150
101 (67.3%): yes
49 (32.7%): no
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2. |
How often do you use the product XY?
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Number of participants: 131
48 (36.6%): daily
48 (36.6%): weekly
18 (13.7%): monthly
9 (6.9%): yearly
8 (6.1%): never
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3. |
Which cities have you already visited?
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Number of participants: 150
91 (60.7%): New York
88 (58.7%): Paris
63 (42.0%): London
28 (18.7%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 154
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 140
0 = leisure 100 = money
Arithmetic average: 57.24
Mean absolute deviation: 20.51
Standard deviation: 25.51
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6. |
What is more important to you?
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Number of participants: 170
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
33x |
20.12 |
17x |
10.37 |
20x |
12.20 |
46x |
28.05 |
23x |
14.02 |
15x |
9.15 |
10x |
6.10 |
sport |
3.57 |
1.80 |
family |
26x |
17.22 |
20x |
13.25 |
34x |
22.52 |
38x |
25.17 |
16x |
10.60 |
8x |
5.30 |
9x |
5.96 |
career |
3.38 |
1.67 |
leisure |
19x |
13.10 |
12x |
8.28 |
9x |
6.21 |
50x |
34.48 |
30x |
20.69 |
14x |
9.66 |
11x |
7.59 |
money |
4.01 |
1.69 |
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7. |
How satisfied are you with the following items?
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Number of participants: 158
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 160
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
19x |
13.10 |
17x |
11.72 |
23x |
15.86 |
27x |
18.62 |
22x |
15.17 |
19x |
13.10 |
18x |
3.57 |
1.64 |
53% |
quality |
12x |
8.76 |
12x |
8.76 |
16x |
11.68 |
39x |
28.47 |
27x |
19.71 |
19x |
13.87 |
12x |
3.91 |
1.49 |
43% |
documentation |
12x |
9.52 |
12x |
9.52 |
24x |
19.05 |
32x |
25.40 |
22x |
17.46 |
14x |
11.11 |
10x |
3.71 |
1.47 |
43% |
customer service |
12x |
10.17 |
9x |
7.63 |
16x |
13.56 |
26x |
22.03 |
23x |
19.49 |
24x |
20.34 |
8x |
4.01 |
1.60 |
47% |
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9. |
On which days do you use following products:
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Number of participants: 184
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
60x |
32.61 |
91x |
49.46 |
67x |
36.41 |
46x |
25.00 |
31x |
16.85 |
19x |
10.33 |
Product B |
22x |
11.96 |
53x |
28.80 |
184x  |
100.00 |
44x |
23.91 |
27x |
14.67 |
18x |
9.78 |
Product C |
25x |
13.59 |
42x |
22.83 |
58x |
31.52 |
57x |
30.98 |
43x |
23.37 |
28x |
15.22 |
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10. |
How many hours per day do you use following products:
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Number of participants: 95
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