1. |
Did you get a pay rise last year?
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Number of participants: 39
28 (71.8%): yes
11 (28.2%): no
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2. |
How often do you use the product XY?
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Number of participants: 30
14 (46.7%): daily
6 (20.0%): weekly
7 (23.3%): monthly
- (0.0%): yearly
3 (10.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 39
28 (71.8%): New York
24 (61.5%): Paris
20 (51.3%): London
13 (33.3%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 34
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
6x |
17.65 |
4x |
11.76 |
9x |
26.47 |
10x |
29.41 |
5x |
14.71 |
3.12 |
1.32 |
Apple |
8x |
24.24 |
2x |
6.06 |
11x |
33.33 |
1x |
3.03 |
11x |
33.33 |
3.15 |
1.56 |
Amazon |
8x |
23.53 |
9x |
26.47 |
2x |
5.88 |
10x |
29.41 |
5x |
14.71 |
2.85 |
1.46 |
Samsung |
10x |
29.41 |
7x |
20.59 |
6x |
17.65 |
7x |
20.59 |
4x |
11.76 |
2.65 |
1.41 |
Microsoft |
4x |
12.12 |
12x |
36.36 |
5x |
15.15 |
4x |
12.12 |
8x |
24.24 |
3.00 |
1.41 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 28
0 = leisure 100 = money
Arithmetic average: 51.93
Mean absolute deviation: 27.43
Standard deviation: 32.25
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6. |
What is more important to you?
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Number of participants: 41
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
14x |
35.90 |
4x |
10.26 |
2x |
5.13 |
5x |
12.82 |
3x |
7.69 |
4x |
10.26 |
7x |
17.95 |
sport |
3.49 |
2.38 |
family |
13x |
31.71 |
7x |
17.07 |
4x |
9.76 |
7x |
17.07 |
2x |
4.88 |
1x |
2.44 |
7x |
17.07 |
career |
3.22 |
2.20 |
leisure |
14x |
37.84 |
2x |
5.41 |
3x |
8.11 |
4x |
10.81 |
1x |
2.70 |
3x |
8.11 |
10x |
27.03 |
money |
3.68 |
2.56 |
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7. |
How satisfied are you with the following items?
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Number of participants: 40
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
17x |
42.50 |
2x |
5.00 |
5x |
12.50 |
4x |
10.00 |
4x |
10.00 |
2x |
5.00 |
6x |
2.47 |
1.73 |
quality |
12x |
31.58 |
6x |
15.79 |
7x |
18.42 |
2x |
5.26 |
3x |
7.89 |
6x |
15.79 |
2x |
2.89 |
1.86 |
documentation |
11x |
28.95 |
3x |
7.89 |
9x |
23.68 |
3x |
7.89 |
4x |
10.53 |
4x |
10.53 |
4x |
2.94 |
1.76 |
customer service |
13x |
33.33 |
1x |
2.56 |
1x |
2.56 |
6x |
15.38 |
4x |
10.26 |
6x |
15.38 |
8x |
3.16 |
2.07 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 40
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
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w |
price |
18x |
46.15 |
3x |
7.69 |
2x |
5.13 |
1x |
2.56 |
4x |
10.26 |
6x |
15.38 |
5x |
2.65 |
2.07 |
29% |
quality |
12x |
31.58 |
7x |
18.42 |
3x |
7.89 |
3x |
7.89 |
7x |
18.42 |
3x |
7.89 |
3x |
2.86 |
1.82 |
35% |
documentation |
11x |
31.43 |
2x |
5.71 |
5x |
14.29 |
5x |
14.29 |
6x |
17.14 |
4x |
11.43 |
2x |
3.15 |
1.86 |
33% |
customer service |
10x |
28.57 |
3x |
8.57 |
3x |
8.57 |
5x |
14.29 |
5x |
14.29 |
3x |
8.57 |
6x |
3.03 |
1.84 |
24% |
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9. |
On which days do you use following products:
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Number of participants: 41
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
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Product A |
20x |
48.78 |
19x |
46.34 |
17x |
41.46 |
21x |
51.22 |
16x |
39.02 |
41x  |
100.00 |
Product B |
16x |
39.02 |
21x |
51.22 |
19x |
46.34 |
22x |
53.66 |
21x |
51.22 |
19x |
46.34 |
Product C |
15x |
36.59 |
19x |
46.34 |
19x |
46.34 |
22x |
53.66 |
18x |
43.90 |
21x |
51.22 |
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10. |
How many hours per day do you use following products:
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Number of participants: 21
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