1. |
Did you get a pay rise last year?
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Number of participants: 139
105 (75.5%): yes
34 (24.5%): no
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2. |
How often do you use the product XY?
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Number of participants: 119
31 (26.1%): daily
52 (43.7%): weekly
19 (16.0%): monthly
8 (6.7%): yearly
9 (7.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 138
96 (69.6%): New York
78 (56.5%): Paris
53 (38.4%): London
24 (17.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 148
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 133
0 = leisure 100 = money
Arithmetic average: 53.95
Mean absolute deviation: 20.80
Standard deviation: 25.22
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6. |
What is more important to you?
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Number of participants: 156
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
34x |
22.52 |
16x |
10.60 |
19x |
12.58 |
43x |
28.48 |
18x |
11.92 |
11x |
7.28 |
10x |
6.62 |
sport |
3.45 |
1.82 |
family |
24x |
17.02 |
18x |
12.77 |
29x |
20.57 |
36x |
25.53 |
16x |
11.35 |
10x |
7.09 |
8x |
5.67 |
career |
3.45 |
1.70 |
leisure |
16x |
11.85 |
17x |
12.59 |
21x |
15.56 |
36x |
26.67 |
27x |
20.00 |
9x |
6.67 |
9x |
6.67 |
money |
3.77 |
1.66 |
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7. |
How satisfied are you with the following items?
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Number of participants: 153
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 152
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
18x |
13.64 |
10x |
7.58 |
14x |
10.61 |
30x |
22.73 |
21x |
15.91 |
18x |
13.64 |
21x |
3.72 |
1.65 |
49% |
quality |
12x |
10.00 |
9x |
7.50 |
14x |
11.67 |
31x |
25.83 |
28x |
23.33 |
13x |
10.83 |
13x |
3.87 |
1.49 |
50% |
documentation |
15x |
13.16 |
5x |
4.39 |
16x |
14.04 |
29x |
25.44 |
25x |
21.93 |
12x |
10.53 |
12x |
3.78 |
1.54 |
40% |
customer service |
11x |
10.89 |
3x |
2.97 |
10x |
9.90 |
22x |
21.78 |
25x |
24.75 |
15x |
14.85 |
15x |
4.07 |
1.56 |
43% |
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9. |
On which days do you use following products:
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Number of participants: 173
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
41x |
23.70 |
61x |
35.26 |
173x  |
100.00 |
44x |
25.43 |
35x |
20.23 |
17x |
9.83 |
Product B |
22x |
12.72 |
56x |
32.37 |
67x |
38.73 |
55x |
31.79 |
27x |
15.61 |
20x |
11.56 |
Product C |
26x |
15.03 |
40x |
23.12 |
57x |
32.95 |
49x |
28.32 |
33x |
19.08 |
25x |
14.45 |
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10. |
How many hours per day do you use following products:
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Number of participants: 82
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