1. |
Did you get a pay rise last year?
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Number of participants: 157
99 (63.1%): yes
58 (36.9%): no
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2. |
How often do you use the product XY?
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Number of participants: 137
53 (38.7%): daily
55 (40.1%): weekly
15 (10.9%): monthly
4 (2.9%): yearly
10 (7.3%): never
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3. |
Which cities have you already visited?
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Number of participants: 152
100 (65.8%): New York
82 (53.9%): Paris
66 (43.4%): London
34 (22.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 154
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 149
0 = leisure 100 = money
Arithmetic average: 54.20
Mean absolute deviation: 22.69
Standard deviation: 27.27
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6. |
What is more important to you?
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Number of participants: 169
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
50x |
30.49 |
16x |
9.76 |
19x |
11.59 |
29x |
17.68 |
22x |
13.41 |
8x |
4.88 |
20x |
12.20 |
sport |
3.37 |
2.08 |
family |
38x |
24.20 |
22x |
14.01 |
28x |
17.83 |
31x |
19.75 |
16x |
10.19 |
6x |
3.82 |
16x |
10.19 |
career |
3.30 |
1.90 |
leisure |
30x |
19.74 |
12x |
7.89 |
15x |
9.87 |
37x |
24.34 |
22x |
14.47 |
14x |
9.21 |
22x |
14.47 |
money |
3.91 |
2.01 |
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7. |
How satisfied are you with the following items?
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Number of participants: 148
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 151
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
32x |
22.54 |
20x |
14.08 |
19x |
13.38 |
13x |
9.15 |
17x |
11.97 |
16x |
11.27 |
25x |
3.09 |
1.79 |
50% |
quality |
25x |
19.38 |
13x |
10.08 |
21x |
16.28 |
22x |
17.05 |
19x |
14.73 |
18x |
13.95 |
11x |
3.43 |
1.73 |
52% |
documentation |
24x |
19.67 |
12x |
9.84 |
19x |
15.57 |
22x |
18.03 |
24x |
19.67 |
12x |
9.84 |
9x |
3.41 |
1.68 |
43% |
customer service |
27x |
22.50 |
14x |
11.67 |
13x |
10.83 |
22x |
18.33 |
16x |
13.33 |
18x |
15.00 |
10x |
3.36 |
1.81 |
42% |
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9. |
On which days do you use following products:
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Number of participants: 181
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
181x  |
100.00 |
52x |
28.73 |
41x |
22.65 |
33x |
18.23 |
31x |
17.13 |
20x |
11.05 |
Product B |
37x |
20.44 |
107x |
59.12 |
60x |
33.15 |
44x |
24.31 |
24x |
13.26 |
24x |
13.26 |
Product C |
35x |
19.34 |
43x |
23.76 |
72x |
39.78 |
49x |
27.07 |
38x |
20.99 |
40x |
22.10 |
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10. |
How many hours per day do you use following products:
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Number of participants: 92
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