1. |
Did you get a pay rise last year?
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Number of participants: 63
43 (68.3%): yes
20 (31.7%): no
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2. |
How often do you use the product XY?
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Number of participants: 59
24 (40.7%): daily
24 (40.7%): weekly
6 (10.2%): monthly
4 (6.8%): yearly
1 (1.7%): never
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3. |
Which cities have you already visited?
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Number of participants: 61
34 (55.7%): New York
31 (50.8%): Paris
21 (34.4%): London
10 (16.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 64
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 56
0 = leisure 100 = money
Arithmetic average: 49.88
Mean absolute deviation: 20.75
Standard deviation: 25.94
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6. |
What is more important to you?
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Number of participants: 66
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
18x |
29.03 |
9x |
14.52 |
8x |
12.90 |
8x |
12.90 |
12x |
19.35 |
1x |
1.61 |
6x |
9.68 |
sport |
3.23 |
1.98 |
family |
10x |
16.39 |
8x |
13.11 |
17x |
27.87 |
16x |
26.23 |
5x |
8.20 |
3x |
4.92 |
2x |
3.28 |
career |
3.25 |
1.52 |
leisure |
7x |
11.86 |
8x |
13.56 |
9x |
15.25 |
17x |
28.81 |
10x |
16.95 |
3x |
5.08 |
5x |
8.47 |
money |
3.75 |
1.70 |
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7. |
How satisfied are you with the following items?
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Number of participants: 66
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
13x |
22.03 |
11x |
18.64 |
14x |
23.73 |
12x |
20.34 |
3x |
5.08 |
2x |
3.39 |
4x |
2.76 |
1.37 |
quality |
7x |
11.67 |
12x |
20.00 |
13x |
21.67 |
14x |
23.33 |
7x |
11.67 |
5x |
8.33 |
2x |
3.29 |
1.46 |
documentation |
6x |
10.17 |
7x |
11.86 |
20x |
33.90 |
13x |
22.03 |
6x |
10.17 |
1x |
1.69 |
6x |
3.17 |
1.20 |
customer service |
4x |
6.67 |
8x |
13.33 |
19x |
31.67 |
16x |
26.67 |
6x |
10.00 |
3x |
5.00 |
4x |
3.38 |
1.23 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 69
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
5x |
8.20 |
5x |
8.20 |
7x |
11.48 |
31x |
50.82 |
6x |
9.84 |
3x |
4.92 |
4x |
3.65 |
1.22 |
70% |
quality |
1x |
1.67 |
7x |
11.67 |
9x |
15.00 |
26x |
43.33 |
9x |
15.00 |
6x |
10.00 |
2x |
3.91 |
1.17 |
60% |
documentation |
- |
- |
2x |
3.28 |
12x |
19.67 |
29x |
47.54 |
11x |
18.03 |
5x |
8.20 |
2x |
4.08 |
0.93 |
48% |
customer service |
- |
- |
- |
- |
- |
- |
69x  |
100.00 |
- |
- |
- |
- |
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4.00 |
0.00 |
54% |
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9. |
On which days do you use following products:
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Number of participants: 64
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
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Product A |
22x |
34.38 |
16x |
25.00 |
22x |
34.38 |
12x |
18.75 |
5x |
7.81 |
5x |
7.81 |
Product B |
6x |
9.38 |
23x |
35.94 |
26x |
40.63 |
15x |
23.44 |
8x |
12.50 |
4x |
6.25 |
Product C |
7x |
10.94 |
17x |
26.56 |
24x |
37.50 |
17x |
26.56 |
8x |
12.50 |
9x |
14.06 |
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10. |
How many hours per day do you use following products:
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Number of participants: 37
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