1. |
Did you get a pay rise last year?
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Number of participants: 33
20 (60.6%): yes
13 (39.4%): no
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2. |
How often do you use the product XY?
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Number of participants: 33
10 (30.3%): daily
14 (42.4%): weekly
8 (24.2%): monthly
- (0.0%): yearly
1 (3.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 34
27 (79.4%): New York
9 (26.5%): Paris
10 (29.4%): London
6 (17.6%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 37
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
9x |
24.32 |
7x |
18.92 |
5x |
13.51 |
8x |
21.62 |
8x |
21.62 |
2.97 |
1.52 |
Apple |
6x |
16.22 |
5x |
13.51 |
12x |
32.43 |
4x |
10.81 |
10x |
27.03 |
3.19 |
1.41 |
Amazon |
6x |
16.22 |
12x |
32.43 |
4x |
10.81 |
11x |
29.73 |
4x |
10.81 |
2.86 |
1.32 |
Samsung |
6x |
16.22 |
5x |
13.51 |
11x |
29.73 |
8x |
21.62 |
7x |
18.92 |
3.14 |
1.34 |
Microsoft |
10x |
27.03 |
8x |
21.62 |
5x |
13.51 |
6x |
16.22 |
8x |
21.62 |
2.84 |
1.54 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 37
0 = leisure 100 = money
Arithmetic average: 56.95
Mean absolute deviation: 20.71
Standard deviation: 25.01
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6. |
What is more important to you?
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Number of participants: 39
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
6x |
16.67 |
6x |
16.67 |
5x |
13.89 |
6x |
16.67 |
6x |
16.67 |
2x |
5.56 |
5x |
13.89 |
sport |
3.72 |
1.99 |
family |
4x |
10.53 |
7x |
18.42 |
8x |
21.05 |
10x |
26.32 |
2x |
5.26 |
2x |
5.26 |
5x |
13.16 |
career |
3.66 |
1.82 |
leisure |
2x |
5.56 |
5x |
13.89 |
5x |
13.89 |
5x |
13.89 |
9x |
25.00 |
5x |
13.89 |
5x |
13.89 |
money |
4.36 |
1.79 |
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7. |
How satisfied are you with the following items?
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Number of participants: 37
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
5x |
13.89 |
3x |
8.33 |
10x |
27.78 |
6x |
16.67 |
4x |
11.11 |
3x |
8.33 |
5x |
3.32 |
1.51 |
quality |
1x |
2.78 |
6x |
16.67 |
10x |
27.78 |
9x |
25.00 |
5x |
13.89 |
2x |
5.56 |
3x |
3.52 |
1.23 |
documentation |
- |
- |
8x |
22.86 |
9x |
25.71 |
8x |
22.86 |
7x |
20.00 |
2x |
5.71 |
1x |
3.59 |
1.23 |
customer service |
2x |
5.71 |
4x |
11.43 |
11x |
31.43 |
9x |
25.71 |
2x |
5.71 |
5x |
14.29 |
2x |
3.61 |
1.39 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 41
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
2x |
5.41 |
7x |
18.92 |
7x |
18.92 |
5x |
13.51 |
7x |
18.92 |
3x |
8.11 |
6x |
3.55 |
1.48 |
48% |
quality |
3x |
7.89 |
3x |
7.89 |
14x |
36.84 |
9x |
23.68 |
8x |
21.05 |
- |
- |
1x |
3.43 |
1.17 |
55% |
documentation |
2x |
5.71 |
2x |
5.71 |
13x |
37.14 |
12x |
34.29 |
5x |
14.29 |
- |
- |
1x |
3.47 |
1.02 |
50% |
customer service |
- |
- |
- |
- |
41x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
3.00 |
0.00 |
60% |
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9. |
On which days do you use following products:
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Number of participants: 36
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
13x |
36.11 |
12x |
33.33 |
10x |
27.78 |
4x |
11.11 |
9x |
25.00 |
3x |
8.33 |
Product B |
3x |
8.33 |
15x |
41.67 |
16x |
44.44 |
7x |
19.44 |
3x |
8.33 |
5x |
13.89 |
Product C |
2x |
5.56 |
8x |
22.22 |
13x |
36.11 |
13x |
36.11 |
5x |
13.89 |
6x |
16.67 |
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10. |
How many hours per day do you use following products:
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Number of participants: 19
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