1. |
Did you get a pay rise last year?
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Number of participants: 22
14 (63.6%): yes
8 (36.4%): no
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2. |
How often do you use the product XY?
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Number of participants: 20
5 (25.0%): daily
10 (50.0%): weekly
2 (10.0%): monthly
2 (10.0%): yearly
1 (5.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 23
13 (56.5%): New York
12 (52.2%): Paris
6 (26.1%): London
2 (8.7%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 25
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
6x |
24.00 |
- |
- |
4x |
16.00 |
11x |
44.00 |
4x |
16.00 |
3.28 |
1.43 |
Apple |
4x |
16.00 |
5x |
20.00 |
4x |
16.00 |
6x |
24.00 |
6x |
24.00 |
3.20 |
1.44 |
Amazon |
4x |
16.00 |
7x |
28.00 |
5x |
20.00 |
3x |
12.00 |
6x |
24.00 |
3.00 |
1.44 |
Samsung |
6x |
24.00 |
5x |
20.00 |
9x |
36.00 |
2x |
8.00 |
3x |
12.00 |
2.64 |
1.29 |
Microsoft |
5x |
20.00 |
8x |
32.00 |
3x |
12.00 |
3x |
12.00 |
6x |
24.00 |
2.88 |
1.51 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 18
0 = leisure 100 = money
Arithmetic average: 68.11
Mean absolute deviation: 19.33
Standard deviation: 22.91
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6. |
What is more important to you?
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Number of participants: 27
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
5x |
20.00 |
1x |
4.00 |
6x |
24.00 |
8x |
32.00 |
1x |
4.00 |
3x |
12.00 |
1x |
4.00 |
sport |
3.48 |
1.71 |
family |
4x |
16.00 |
3x |
12.00 |
3x |
12.00 |
9x |
36.00 |
4x |
16.00 |
2x |
8.00 |
- |
- |
career |
3.48 |
1.53 |
leisure |
2x |
8.33 |
3x |
12.50 |
2x |
8.33 |
10x |
41.67 |
2x |
8.33 |
2x |
8.33 |
3x |
12.50 |
money |
4.04 |
1.73 |
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7. |
How satisfied are you with the following items?
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Number of participants: 26
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
15x |
62.50 |
4x |
16.67 |
1x |
4.17 |
1x |
4.17 |
3x |
12.50 |
- |
- |
- |
1.88 |
1.42 |
quality |
3x |
12.50 |
8x |
33.33 |
4x |
16.67 |
3x |
12.50 |
3x |
12.50 |
2x |
8.33 |
1x |
3.04 |
1.55 |
documentation |
3x |
12.50 |
4x |
16.67 |
6x |
25.00 |
6x |
25.00 |
3x |
12.50 |
- |
- |
2x |
3.09 |
1.27 |
customer service |
3x |
14.29 |
3x |
14.29 |
7x |
33.33 |
3x |
14.29 |
2x |
9.52 |
2x |
9.52 |
1x |
3.20 |
1.51 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 27
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
3x |
12.00 |
10x |
40.00 |
- |
- |
1x |
4.00 |
4x |
16.00 |
5x |
20.00 |
2x |
3.35 |
1.92 |
43% |
quality |
2x |
7.69 |
9x |
34.62 |
7x |
26.92 |
3x |
11.54 |
3x |
11.54 |
1x |
3.85 |
1x |
2.96 |
1.31 |
39% |
documentation |
2x |
8.70 |
10x |
43.48 |
3x |
13.04 |
1x |
4.35 |
6x |
26.09 |
1x |
4.35 |
- |
3.09 |
1.53 |
33% |
customer service |
- |
- |
27x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
2.00 |
0.00 |
37% |
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9. |
On which days do you use following products:
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Number of participants: 24
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
14x |
58.33 |
6x |
25.00 |
3x |
12.50 |
3x |
12.50 |
2x |
8.33 |
3x |
12.50 |
Product B |
4x |
16.67 |
11x |
45.83 |
9x |
37.50 |
4x |
16.67 |
1x |
4.17 |
4x |
16.67 |
Product C |
4x |
16.67 |
7x |
29.17 |
9x |
37.50 |
7x |
29.17 |
4x |
16.67 |
3x |
12.50 |
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10. |
How many hours per day do you use following products:
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Number of participants: 13
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