1. |
Did you get a pay rise last year?
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Number of participants: 36
20 (55.6%): yes
16 (44.4%): no
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2. |
How often do you use the product XY?
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Number of participants: 29
10 (34.5%): daily
8 (27.6%): weekly
2 (6.9%): monthly
- (0.0%): yearly
9 (31.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 34
21 (61.8%): New York
15 (44.1%): Paris
20 (58.8%): London
11 (32.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 32
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
7x |
21.88 |
8x |
25.00 |
6x |
18.75 |
5x |
15.63 |
6x |
18.75 |
2.84 |
1.44 |
Apple |
9x |
28.13 |
5x |
15.63 |
8x |
25.00 |
6x |
18.75 |
4x |
12.50 |
2.72 |
1.40 |
Amazon |
7x |
21.88 |
7x |
21.88 |
7x |
21.88 |
5x |
15.63 |
6x |
18.75 |
2.88 |
1.43 |
Samsung |
5x |
15.63 |
4x |
12.50 |
4x |
12.50 |
8x |
25.00 |
11x |
34.38 |
3.50 |
1.48 |
Microsoft |
7x |
21.88 |
7x |
21.88 |
7x |
21.88 |
7x |
21.88 |
4x |
12.50 |
2.81 |
1.35 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 30
0 = leisure 100 = money
Arithmetic average: 60.67
Mean absolute deviation: 25.09
Standard deviation: 30.71
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6. |
What is more important to you?
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Number of participants: 36
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
19x |
55.88 |
4x |
11.76 |
3x |
8.82 |
2x |
5.88 |
1x |
2.94 |
2x |
5.88 |
3x |
8.82 |
sport |
2.41 |
2.06 |
family |
16x |
47.06 |
3x |
8.82 |
1x |
2.94 |
6x |
17.65 |
3x |
8.82 |
1x |
2.94 |
4x |
11.76 |
career |
2.88 |
2.18 |
leisure |
12x |
37.50 |
2x |
6.25 |
- |
- |
4x |
12.50 |
2x |
6.25 |
6x |
18.75 |
6x |
18.75 |
money |
3.75 |
2.50 |
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7. |
How satisfied are you with the following items?
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Number of participants: 38
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
21x |
56.76 |
4x |
10.81 |
3x |
8.11 |
1x |
2.70 |
3x |
8.11 |
1x |
2.70 |
4x |
1.91 |
1.49 |
quality |
21x |
56.76 |
3x |
8.11 |
4x |
10.81 |
1x |
2.70 |
- |
- |
4x |
10.81 |
4x |
2.03 |
1.70 |
documentation |
21x |
58.33 |
4x |
11.11 |
1x |
2.78 |
4x |
11.11 |
2x |
5.56 |
- |
- |
4x |
1.81 |
1.33 |
customer service |
20x |
54.05 |
- |
- |
3x |
8.11 |
3x |
8.11 |
5x |
13.51 |
3x |
8.11 |
3x |
2.47 |
1.91 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 41
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
26x |
70.27 |
3x |
8.11 |
4x |
10.81 |
1x |
2.70 |
- |
- |
1x |
2.70 |
2x |
1.54 |
1.12 |
41% |
quality |
29x |
74.36 |
1x |
2.56 |
3x |
7.69 |
1x |
2.56 |
4x |
10.26 |
1x |
2.56 |
- |
1.79 |
1.51 |
38% |
documentation |
28x |
75.68 |
3x |
8.11 |
4x |
10.81 |
1x |
2.70 |
- |
- |
- |
- |
1x |
1.39 |
0.80 |
28% |
customer service |
41x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
1.00 |
0.00 |
33% |
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9. |
On which days do you use following products:
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Number of participants: 39
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10. |
How many hours per day do you use following products:
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Number of participants: 16
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