1. |
Did you get a pay rise last year?
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Number of participants: 42
24 (57.1%): yes
18 (42.9%): no
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2. |
How often do you use the product XY?
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Number of participants: 41
19 (46.3%): daily
8 (19.5%): weekly
5 (12.2%): monthly
1 (2.4%): yearly
8 (19.5%): never
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3. |
Which cities have you already visited?
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Number of participants: 39
29 (74.4%): New York
20 (51.3%): Paris
8 (20.5%): London
7 (17.9%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 43
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
14x |
32.56 |
9x |
20.93 |
8x |
18.60 |
6x |
13.95 |
6x |
13.95 |
2.56 |
1.44 |
Apple |
6x |
13.95 |
13x |
30.23 |
9x |
20.93 |
6x |
13.95 |
9x |
20.93 |
2.98 |
1.37 |
Amazon |
8x |
19.05 |
8x |
19.05 |
6x |
14.29 |
13x |
30.95 |
7x |
16.67 |
3.07 |
1.40 |
Samsung |
12x |
28.57 |
4x |
9.52 |
10x |
23.81 |
5x |
11.90 |
11x |
26.19 |
2.98 |
1.57 |
Microsoft |
2x |
4.65 |
9x |
20.93 |
11x |
25.58 |
12x |
27.91 |
9x |
20.93 |
3.40 |
1.18 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 35
0 = leisure 100 = money
Arithmetic average: 57.43
Mean absolute deviation: 19.47
Standard deviation: 24.04
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6. |
What is more important to you?
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Number of participants: 41
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
5x |
12.82 |
4x |
10.26 |
3x |
7.69 |
13x |
33.33 |
3x |
7.69 |
7x |
17.95 |
4x |
10.26 |
sport |
4.08 |
1.86 |
family |
3x |
7.50 |
6x |
15.00 |
2x |
5.00 |
16x |
40.00 |
5x |
12.50 |
3x |
7.50 |
5x |
12.50 |
career |
4.08 |
1.72 |
leisure |
6x |
15.38 |
3x |
7.69 |
2x |
5.13 |
14x |
35.90 |
5x |
12.82 |
6x |
15.38 |
3x |
7.69 |
money |
4.00 |
1.81 |
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7. |
How satisfied are you with the following items?
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Number of participants: 43
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
12x |
28.57 |
5x |
11.90 |
2x |
4.76 |
5x |
11.90 |
4x |
9.52 |
2x |
4.76 |
12x |
2.67 |
1.75 |
quality |
1x |
2.63 |
6x |
15.79 |
7x |
18.42 |
8x |
21.05 |
3x |
7.89 |
3x |
7.89 |
10x |
3.54 |
1.35 |
documentation |
3x |
7.89 |
9x |
23.68 |
3x |
7.89 |
3x |
7.89 |
5x |
13.16 |
4x |
10.53 |
11x |
3.37 |
1.71 |
customer service |
3x |
7.32 |
6x |
14.63 |
3x |
7.32 |
6x |
14.63 |
4x |
9.76 |
4x |
9.76 |
15x |
3.54 |
1.65 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 44
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
6x |
15.38 |
2x |
5.13 |
2x |
5.13 |
1x |
2.56 |
2x |
5.13 |
2x |
5.13 |
24x |
2.80 |
1.93 |
47% |
quality |
- |
- |
3x |
7.14 |
2x |
4.76 |
3x |
7.14 |
5x |
11.90 |
3x |
7.14 |
26x |
4.19 |
1.42 |
67% |
documentation |
2x |
4.88 |
4x |
9.76 |
2x |
4.88 |
2x |
4.88 |
2x |
4.88 |
6x |
14.63 |
23x |
3.89 |
1.91 |
51% |
customer service |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
44x  |
- |
- |
- |
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9. |
On which days do you use following products:
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Number of participants: 36
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
10x |
27.78 |
12x |
33.33 |
15x |
41.67 |
12x |
33.33 |
12x |
33.33 |
6x |
16.67 |
Product B |
3x |
8.33 |
8x |
22.22 |
8x |
22.22 |
14x |
38.89 |
5x |
13.89 |
5x |
13.89 |
Product C |
5x |
13.89 |
3x |
8.33 |
6x |
16.67 |
11x |
30.56 |
6x |
16.67 |
5x |
13.89 |
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10. |
How many hours per day do you use following products:
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Number of participants: 24
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