1. |
Did you get a pay rise last year?
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Number of participants: 54
38 (70.4%): yes
16 (29.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 52
18 (34.6%): daily
21 (40.4%): weekly
11 (21.2%): monthly
- (0.0%): yearly
2 (3.8%): never
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3. |
Which cities have you already visited?
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Number of participants: 53
37 (69.8%): New York
28 (52.8%): Paris
17 (32.1%): London
7 (13.2%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 55
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
13x |
23.64 |
9x |
16.36 |
8x |
14.55 |
9x |
16.36 |
16x |
29.09 |
3.11 |
1.57 |
Apple |
14x |
25.93 |
6x |
11.11 |
14x |
25.93 |
15x |
27.78 |
5x |
9.26 |
2.83 |
1.34 |
Amazon |
11x |
20.00 |
13x |
23.64 |
8x |
14.55 |
10x |
18.18 |
13x |
23.64 |
3.02 |
1.48 |
Samsung |
11x |
20.00 |
12x |
21.82 |
15x |
27.27 |
7x |
12.73 |
10x |
18.18 |
2.87 |
1.38 |
Microsoft |
4x |
7.41 |
15x |
27.78 |
8x |
14.81 |
14x |
25.93 |
13x |
24.07 |
3.31 |
1.31 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 45
0 = leisure 100 = money
Arithmetic average: 60.22
Mean absolute deviation: 25.72
Standard deviation: 30.75
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6. |
What is more important to you?
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Number of participants: 57
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
10x |
18.18 |
5x |
9.09 |
6x |
10.91 |
12x |
21.82 |
5x |
9.09 |
6x |
10.91 |
11x |
20.00 |
sport |
4.07 |
2.12 |
family |
5x |
9.80 |
6x |
11.76 |
8x |
15.69 |
13x |
25.49 |
8x |
15.69 |
6x |
11.76 |
5x |
9.80 |
career |
4.00 |
1.75 |
leisure |
4x |
8.16 |
2x |
4.08 |
8x |
16.33 |
18x |
36.73 |
6x |
12.24 |
5x |
10.20 |
6x |
12.24 |
money |
4.20 |
1.65 |
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7. |
How satisfied are you with the following items?
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Number of participants: 56
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
5x |
9.26 |
6x |
11.11 |
5x |
9.26 |
11x |
20.37 |
9x |
16.67 |
13x |
24.07 |
5x |
4.06 |
1.68 |
quality |
1x |
2.00 |
4x |
8.00 |
5x |
10.00 |
9x |
18.00 |
13x |
26.00 |
15x |
30.00 |
3x |
4.57 |
1.38 |
documentation |
1x |
1.92 |
4x |
7.69 |
7x |
13.46 |
8x |
15.38 |
15x |
28.85 |
14x |
26.92 |
3x |
4.51 |
1.37 |
customer service |
1x |
1.92 |
3x |
5.77 |
6x |
11.54 |
7x |
13.46 |
10x |
19.23 |
19x |
36.54 |
6x |
4.72 |
1.41 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 58
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
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w |
price |
3x |
5.45 |
2x |
3.64 |
5x |
9.09 |
3x |
5.45 |
8x |
14.55 |
31x |
56.36 |
3x |
5.00 |
1.53 |
68% |
quality |
2x |
3.77 |
- |
- |
3x |
5.66 |
4x |
7.55 |
14x |
26.42 |
28x |
52.83 |
2x |
5.20 |
1.22 |
74% |
documentation |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
58x  |
100.00 |
- |
6.00 |
0.00 |
71% |
customer service |
- |
- |
1x |
1.89 |
- |
- |
5x |
9.43 |
4x |
7.55 |
37x |
69.81 |
6x |
5.62 |
0.85 |
81% |
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9. |
On which days do you use following products:
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Number of participants: 50
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
12x |
24.00 |
9x |
18.00 |
12x |
24.00 |
18x |
36.00 |
12x |
24.00 |
4x |
8.00 |
Product B |
3x |
6.00 |
10x |
20.00 |
14x |
28.00 |
23x |
46.00 |
8x |
16.00 |
4x |
8.00 |
Product C |
4x |
8.00 |
6x |
12.00 |
15x |
30.00 |
18x |
36.00 |
8x |
16.00 |
9x |
18.00 |
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10. |
How many hours per day do you use following products:
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Number of participants: 36
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