1. |
Did you get a pay rise last year?
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Number of participants: 34
21 (61.8%): yes
13 (38.2%): no
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2. |
How often do you use the product XY?
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Number of participants: 27
11 (40.7%): daily
5 (18.5%): weekly
1 (3.7%): monthly
1 (3.7%): yearly
9 (33.3%): never
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3. |
Which cities have you already visited?
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Number of participants: 31
22 (71.0%): New York
13 (41.9%): Paris
15 (48.4%): London
11 (35.5%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 28
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
7x |
25.00 |
8x |
28.57 |
6x |
21.43 |
1x |
3.57 |
6x |
21.43 |
2.68 |
1.47 |
Apple |
7x |
25.00 |
4x |
14.29 |
6x |
21.43 |
6x |
21.43 |
5x |
17.86 |
2.93 |
1.46 |
Amazon |
5x |
17.86 |
5x |
17.86 |
4x |
14.29 |
7x |
25.00 |
7x |
25.00 |
3.21 |
1.47 |
Samsung |
5x |
17.86 |
2x |
7.14 |
6x |
21.43 |
8x |
28.57 |
7x |
25.00 |
3.36 |
1.42 |
Microsoft |
7x |
25.00 |
8x |
28.57 |
6x |
21.43 |
5x |
17.86 |
2x |
7.14 |
2.54 |
1.26 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 24
0 = leisure 100 = money
Arithmetic average: 65.50
Mean absolute deviation: 23.83
Standard deviation: 29.79
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6. |
What is more important to you?
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Number of participants: 34
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
19x |
57.58 |
3x |
9.09 |
1x |
3.03 |
4x |
12.12 |
3x |
9.09 |
2x |
6.06 |
1x |
3.03 |
sport |
2.36 |
1.90 |
family |
15x |
46.88 |
2x |
6.25 |
3x |
9.38 |
5x |
15.63 |
- |
- |
2x |
6.25 |
5x |
15.63 |
career |
2.97 |
2.31 |
leisure |
14x |
41.18 |
1x |
2.94 |
3x |
8.82 |
4x |
11.76 |
1x |
2.94 |
5x |
14.71 |
6x |
17.65 |
money |
3.47 |
2.45 |
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7. |
How satisfied are you with the following items?
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Number of participants: 34
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
24x |
72.73 |
3x |
9.09 |
1x |
3.03 |
1x |
3.03 |
1x |
3.03 |
1x |
3.03 |
2x |
1.55 |
1.26 |
quality |
21x |
63.64 |
2x |
6.06 |
2x |
6.06 |
3x |
9.09 |
- |
- |
2x |
6.06 |
3x |
1.83 |
1.51 |
documentation |
19x |
55.88 |
4x |
11.76 |
1x |
2.94 |
2x |
5.88 |
1x |
2.94 |
1x |
2.94 |
6x |
1.75 |
1.38 |
customer service |
19x |
59.38 |
- |
- |
5x |
15.63 |
1x |
3.13 |
1x |
3.13 |
2x |
6.25 |
4x |
1.96 |
1.60 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 36
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
25x |
73.53 |
3x |
8.82 |
1x |
2.94 |
1x |
2.94 |
2x |
5.88 |
- |
- |
2x |
1.50 |
1.14 |
33% |
quality |
30x |
83.33 |
- |
- |
3x |
8.33 |
1x |
2.78 |
- |
- |
- |
- |
2x |
1.26 |
0.75 |
35% |
documentation |
36x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
1.00 |
0.00 |
27% |
customer service |
28x |
80.00 |
2x |
5.71 |
2x |
5.71 |
- |
- |
1x |
2.86 |
- |
- |
2x |
1.30 |
0.85 |
27% |
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9. |
On which days do you use following products:
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Number of participants: 35
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10. |
How many hours per day do you use following products:
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Number of participants: 22
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