1. |
Did you get a pay rise last year?
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Number of participants: 45
28 (62.2%): yes
17 (37.8%): no
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2. |
How often do you use the product XY?
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Number of participants: 43
14 (32.6%): daily
18 (41.9%): weekly
6 (14.0%): monthly
2 (4.7%): yearly
3 (7.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 45
27 (60.0%): New York
23 (51.1%): Paris
11 (24.4%): London
8 (17.8%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 49
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
13x |
26.53 |
8x |
16.33 |
7x |
14.29 |
12x |
24.49 |
9x |
18.37 |
2.92 |
1.50 |
Apple |
6x |
12.24 |
6x |
12.24 |
14x |
28.57 |
10x |
20.41 |
13x |
26.53 |
3.37 |
1.33 |
Amazon |
9x |
18.37 |
12x |
24.49 |
8x |
16.33 |
13x |
26.53 |
7x |
14.29 |
2.94 |
1.36 |
Samsung |
11x |
22.45 |
9x |
18.37 |
10x |
20.41 |
8x |
16.33 |
11x |
22.45 |
2.98 |
1.48 |
Microsoft |
10x |
20.41 |
14x |
28.57 |
10x |
20.41 |
6x |
12.24 |
9x |
18.37 |
2.80 |
1.40 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 45
0 = leisure 100 = money
Arithmetic average: 60.09
Mean absolute deviation: 21.74
Standard deviation: 26.14
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6. |
What is more important to you?
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Number of participants: 49
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
13x |
28.26 |
4x |
8.70 |
9x |
19.57 |
8x |
17.39 |
4x |
8.70 |
4x |
8.70 |
4x |
8.70 |
sport |
3.30 |
1.98 |
family |
7x |
14.89 |
5x |
10.64 |
12x |
25.53 |
13x |
27.66 |
3x |
6.38 |
3x |
6.38 |
4x |
8.51 |
career |
3.53 |
1.72 |
leisure |
4x |
9.30 |
6x |
13.95 |
4x |
9.30 |
17x |
39.53 |
4x |
9.30 |
3x |
6.98 |
5x |
11.63 |
money |
3.93 |
1.72 |
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7. |
How satisfied are you with the following items?
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Number of participants: 49
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
12x |
26.67 |
9x |
20.00 |
10x |
22.22 |
6x |
13.33 |
1x |
2.22 |
2x |
4.44 |
5x |
2.53 |
1.40 |
quality |
- |
- |
11x |
23.40 |
15x |
31.91 |
9x |
19.15 |
3x |
6.38 |
4x |
8.51 |
5x |
3.38 |
1.23 |
documentation |
4x |
9.30 |
7x |
16.28 |
16x |
37.21 |
9x |
20.93 |
3x |
6.98 |
1x |
2.33 |
3x |
3.08 |
1.16 |
customer service |
1x |
2.38 |
5x |
11.90 |
13x |
30.95 |
9x |
21.43 |
6x |
14.29 |
5x |
11.90 |
3x |
3.74 |
1.31 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 55
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
3x |
5.88 |
13x |
25.49 |
11x |
21.57 |
7x |
13.73 |
6x |
11.76 |
6x |
11.76 |
5x |
3.39 |
1.51 |
51% |
quality |
- |
- |
- |
- |
55x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
3.00 |
0.00 |
43% |
documentation |
3x |
6.38 |
7x |
14.89 |
13x |
27.66 |
13x |
27.66 |
7x |
14.89 |
3x |
6.38 |
1x |
3.50 |
1.30 |
43% |
customer service |
3x |
6.38 |
7x |
14.89 |
14x |
29.79 |
9x |
19.15 |
8x |
17.02 |
4x |
8.51 |
2x |
3.53 |
1.38 |
49% |
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9. |
On which days do you use following products:
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Number of participants: 48
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
21x |
43.75 |
19x |
39.58 |
14x |
29.17 |
8x |
16.67 |
6x |
12.50 |
3x |
6.25 |
Product B |
4x |
8.33 |
26x |
54.17 |
16x |
33.33 |
12x |
25.00 |
3x |
6.25 |
4x |
8.33 |
Product C |
7x |
14.58 |
16x |
33.33 |
13x |
27.08 |
15x |
31.25 |
4x |
8.33 |
3x |
6.25 |
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10. |
How many hours per day do you use following products:
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Number of participants: 26
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