1. |
Did you get a pay rise last year?
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Number of participants: 35
21 (60.0%): yes
14 (40.0%): no
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2. |
How often do you use the product XY?
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Number of participants: 31
12 (38.7%): daily
10 (32.3%): weekly
8 (25.8%): monthly
1 (3.2%): yearly
- (0.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 38
24 (63.2%): New York
16 (42.1%): Paris
13 (34.2%): London
4 (10.5%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 37
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
7x |
18.92 |
7x |
18.92 |
8x |
21.62 |
8x |
21.62 |
7x |
18.92 |
3.03 |
1.40 |
Apple |
5x |
13.51 |
6x |
16.22 |
6x |
16.22 |
7x |
18.92 |
13x |
35.14 |
3.46 |
1.46 |
Amazon |
12x |
32.43 |
7x |
18.92 |
5x |
13.51 |
7x |
18.92 |
6x |
16.22 |
2.68 |
1.51 |
Samsung |
4x |
10.81 |
7x |
18.92 |
15x |
40.54 |
7x |
18.92 |
4x |
10.81 |
3.00 |
1.13 |
Microsoft |
9x |
24.32 |
10x |
27.03 |
3x |
8.11 |
8x |
21.62 |
7x |
18.92 |
2.84 |
1.50 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 33
0 = leisure 100 = money
Arithmetic average: 54.21
Mean absolute deviation: 20.92
Standard deviation: 26.03
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6. |
What is more important to you?
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Number of participants: 39
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
8x |
21.62 |
3x |
8.11 |
4x |
10.81 |
9x |
24.32 |
6x |
16.22 |
2x |
5.41 |
5x |
13.51 |
sport |
3.76 |
2.01 |
family |
6x |
16.22 |
6x |
16.22 |
5x |
13.51 |
4x |
10.81 |
7x |
18.92 |
4x |
10.81 |
5x |
13.51 |
career |
3.86 |
2.04 |
leisure |
4x |
12.12 |
5x |
15.15 |
3x |
9.09 |
5x |
15.15 |
6x |
18.18 |
3x |
9.09 |
7x |
21.21 |
money |
4.24 |
2.08 |
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7. |
How satisfied are you with the following items?
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Number of participants: 36
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
17x |
50.00 |
7x |
20.59 |
3x |
8.82 |
2x |
5.88 |
1x |
2.94 |
3x |
8.82 |
1x |
2.15 |
1.62 |
quality |
5x |
14.71 |
8x |
23.53 |
7x |
20.59 |
7x |
20.59 |
2x |
5.88 |
4x |
11.76 |
1x |
3.15 |
1.56 |
documentation |
3x |
9.09 |
8x |
24.24 |
7x |
21.21 |
8x |
24.24 |
2x |
6.06 |
1x |
3.03 |
4x |
3.03 |
1.27 |
customer service |
4x |
12.90 |
5x |
16.13 |
6x |
19.35 |
5x |
16.13 |
6x |
19.35 |
3x |
9.68 |
2x |
3.45 |
1.59 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 42
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
16x |
43.24 |
10x |
27.03 |
4x |
10.81 |
2x |
5.41 |
- |
- |
1x |
2.70 |
4x |
1.88 |
1.17 |
36% |
quality |
- |
- |
42x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
2.00 |
0.00 |
45% |
documentation |
- |
- |
9x |
29.03 |
13x |
41.94 |
4x |
12.90 |
4x |
12.90 |
- |
- |
1x |
3.10 |
0.99 |
48% |
customer service |
1x |
3.33 |
9x |
30.00 |
3x |
10.00 |
7x |
23.33 |
6x |
20.00 |
1x |
3.33 |
3x |
3.41 |
1.37 |
33% |
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9. |
On which days do you use following products:
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Number of participants: 38
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
13x |
34.21 |
12x |
31.58 |
9x |
23.68 |
8x |
21.05 |
6x |
15.79 |
7x |
18.42 |
Product B |
9x |
23.68 |
16x |
42.11 |
12x |
31.58 |
12x |
31.58 |
5x |
13.16 |
2x |
5.26 |
Product C |
8x |
21.05 |
8x |
21.05 |
12x |
31.58 |
14x |
36.84 |
4x |
10.53 |
6x |
15.79 |
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10. |
How many hours per day do you use following products:
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Number of participants: 20
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