1. |
Did you get a pay rise last year?
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Number of participants: 56
34 (60.7%): yes
22 (39.3%): no
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2. |
How often do you use the product XY?
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Number of participants: 51
18 (35.3%): daily
16 (31.4%): weekly
10 (19.6%): monthly
6 (11.8%): yearly
1 (2.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 51
29 (56.9%): New York
27 (52.9%): Paris
20 (39.2%): London
5 (9.8%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 59
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
14x |
23.73 |
15x |
25.42 |
8x |
13.56 |
9x |
15.25 |
13x |
22.03 |
2.86 |
1.50 |
Apple |
13x |
22.03 |
9x |
15.25 |
14x |
23.73 |
14x |
23.73 |
9x |
15.25 |
2.95 |
1.38 |
Amazon |
6x |
10.17 |
12x |
20.34 |
15x |
25.42 |
15x |
25.42 |
11x |
18.64 |
3.22 |
1.26 |
Samsung |
15x |
25.42 |
10x |
16.95 |
10x |
16.95 |
9x |
15.25 |
15x |
25.42 |
2.98 |
1.55 |
Microsoft |
10x |
16.95 |
12x |
20.34 |
11x |
18.64 |
13x |
22.03 |
13x |
22.03 |
3.12 |
1.42 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 58
0 = leisure 100 = money
Arithmetic average: 59.53
Mean absolute deviation: 20.64
Standard deviation: 25.95
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6. |
What is more important to you?
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Number of participants: 59
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
3x |
5.77 |
5x |
9.62 |
14x |
26.92 |
9x |
17.31 |
6x |
11.54 |
4x |
7.69 |
11x |
21.15 |
sport |
4.27 |
1.87 |
family |
4x |
7.27 |
10x |
18.18 |
12x |
21.82 |
12x |
21.82 |
8x |
14.55 |
4x |
7.27 |
5x |
9.09 |
career |
3.76 |
1.69 |
leisure |
4x |
8.33 |
4x |
8.33 |
9x |
18.75 |
11x |
22.92 |
10x |
20.83 |
2x |
4.17 |
8x |
16.67 |
money |
4.19 |
1.78 |
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7. |
How satisfied are you with the following items?
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Number of participants: 56
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
2x |
3.85 |
5x |
9.62 |
8x |
15.38 |
17x |
32.69 |
11x |
21.15 |
1x |
1.92 |
8x |
3.75 |
1.16 |
quality |
4x |
7.84 |
6x |
11.76 |
9x |
17.65 |
11x |
21.57 |
15x |
29.41 |
5x |
9.80 |
1x |
3.84 |
1.45 |
documentation |
2x |
4.00 |
3x |
6.00 |
8x |
16.00 |
15x |
30.00 |
16x |
32.00 |
2x |
4.00 |
4x |
4.00 |
1.17 |
customer service |
2x |
4.26 |
2x |
4.26 |
11x |
23.40 |
9x |
19.15 |
9x |
19.15 |
6x |
12.77 |
8x |
4.00 |
1.36 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 71
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
- |
- |
- |
- |
- |
- |
- |
- |
71x  |
100.00 |
- |
- |
- |
5.00 |
0.00 |
66% |
quality |
1x |
2.04 |
- |
- |
6x |
12.24 |
7x |
14.29 |
24x |
48.98 |
7x |
14.29 |
4x |
4.64 |
1.05 |
56% |
documentation |
2x |
4.17 |
5x |
10.42 |
3x |
6.25 |
9x |
18.75 |
17x |
35.42 |
8x |
16.67 |
4x |
4.32 |
1.41 |
61% |
customer service |
- |
- |
4x |
8.33 |
7x |
14.58 |
6x |
12.50 |
18x |
37.50 |
11x |
22.92 |
2x |
4.54 |
1.26 |
57% |
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9. |
On which days do you use following products:
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Number of participants: 54
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
17x |
31.48 |
12x |
22.22 |
21x |
38.89 |
13x |
24.07 |
14x |
25.93 |
4x |
7.41 |
Product B |
4x |
7.41 |
14x |
25.93 |
22x |
40.74 |
15x |
27.78 |
8x |
14.81 |
8x |
14.81 |
Product C |
5x |
9.26 |
8x |
14.81 |
16x |
29.63 |
13x |
24.07 |
10x |
18.52 |
10x |
18.52 |
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10. |
How many hours per day do you use following products:
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Number of participants: 31
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