1. |
Did you get a pay rise last year?
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Number of participants: 59
37 (62.7%): yes
22 (37.3%): no
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2. |
How often do you use the product XY?
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Number of participants: 48
24 (50.0%): daily
11 (22.9%): weekly
4 (8.3%): monthly
1 (2.1%): yearly
8 (16.7%): never
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3. |
Which cities have you already visited?
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Number of participants: 56
42 (75.0%): New York
22 (39.3%): Paris
22 (39.3%): London
13 (23.2%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 52
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
11x |
21.15 |
12x |
23.08 |
10x |
19.23 |
5x |
9.62 |
14x |
26.92 |
2.98 |
1.51 |
Apple |
11x |
21.15 |
8x |
15.38 |
13x |
25.00 |
12x |
23.08 |
8x |
15.38 |
2.96 |
1.37 |
Amazon |
14x |
26.92 |
11x |
21.15 |
6x |
11.54 |
12x |
23.08 |
9x |
17.31 |
2.83 |
1.49 |
Samsung |
7x |
13.46 |
9x |
17.31 |
13x |
25.00 |
10x |
19.23 |
13x |
25.00 |
3.25 |
1.37 |
Microsoft |
12x |
23.08 |
11x |
21.15 |
10x |
19.23 |
12x |
23.08 |
7x |
13.46 |
2.83 |
1.38 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 49
0 = leisure 100 = money
Arithmetic average: 52.61
Mean absolute deviation: 26.10
Standard deviation: 30.58
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6. |
What is more important to you?
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Number of participants: 60
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
22x |
36.67 |
2x |
3.33 |
3x |
5.00 |
15x |
25.00 |
6x |
10.00 |
4x |
6.67 |
8x |
13.33 |
sport |
3.42 |
2.19 |
family |
20x |
35.71 |
5x |
8.93 |
4x |
7.14 |
11x |
19.64 |
3x |
5.36 |
5x |
8.93 |
8x |
14.29 |
career |
3.34 |
2.23 |
leisure |
15x |
26.32 |
4x |
7.02 |
6x |
10.53 |
7x |
12.28 |
10x |
17.54 |
5x |
8.77 |
10x |
17.54 |
money |
3.84 |
2.22 |
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7. |
How satisfied are you with the following items?
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Number of participants: 55
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
31x |
57.41 |
8x |
14.81 |
2x |
3.70 |
3x |
5.56 |
3x |
5.56 |
4x |
7.41 |
3x |
2.04 |
1.65 |
quality |
20x |
37.04 |
10x |
18.52 |
8x |
14.81 |
7x |
12.96 |
2x |
3.70 |
5x |
9.26 |
2x |
2.54 |
1.65 |
documentation |
19x |
36.54 |
6x |
11.54 |
8x |
15.38 |
9x |
17.31 |
2x |
3.85 |
1x |
1.92 |
7x |
2.38 |
1.43 |
customer service |
20x |
37.74 |
3x |
5.66 |
6x |
11.32 |
6x |
11.32 |
6x |
11.32 |
5x |
9.43 |
7x |
2.78 |
1.86 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 65
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
65x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
1.00 |
0.00 |
46% |
quality |
27x |
48.21 |
16x |
28.57 |
3x |
5.36 |
2x |
3.57 |
4x |
7.14 |
2x |
3.57 |
2x |
2.00 |
1.41 |
42% |
documentation |
25x |
47.17 |
3x |
5.66 |
12x |
22.64 |
7x |
13.21 |
2x |
3.77 |
3x |
5.66 |
1x |
2.37 |
1.56 |
39% |
customer service |
26x |
52.00 |
3x |
6.00 |
2x |
4.00 |
5x |
10.00 |
6x |
12.00 |
2x |
4.00 |
6x |
2.27 |
1.74 |
33% |
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9. |
On which days do you use following products:
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Number of participants: 54
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10. |
How many hours per day do you use following products:
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Number of participants: 35
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