1. |
Did you get a pay rise last year?
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Number of participants: 60
37 (61.7%): yes
23 (38.3%): no
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2. |
How often do you use the product XY?
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Number of participants: 55
16 (29.1%): daily
20 (36.4%): weekly
12 (21.8%): monthly
5 (9.1%): yearly
2 (3.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 61
38 (62.3%): New York
31 (50.8%): Paris
19 (31.1%): London
6 (9.8%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 62
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 62
0 = leisure 100 = money
Arithmetic average: 56.94
Mean absolute deviation: 21.54
Standard deviation: 25.92
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6. |
What is more important to you?
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Number of participants: 66
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
12x |
20.00 |
8x |
13.33 |
13x |
21.67 |
13x |
21.67 |
7x |
11.67 |
3x |
5.00 |
4x |
6.67 |
sport |
3.33 |
1.75 |
family |
7x |
11.11 |
9x |
14.29 |
7x |
11.11 |
18x |
28.57 |
9x |
14.29 |
8x |
12.70 |
5x |
7.94 |
career |
3.90 |
1.76 |
leisure |
4x |
6.78 |
7x |
11.86 |
9x |
15.25 |
18x |
30.51 |
10x |
16.95 |
7x |
11.86 |
4x |
6.78 |
money |
4.02 |
1.59 |
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7. |
How satisfied are you with the following items?
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Number of participants: 70
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
5x |
7.35 |
4x |
5.88 |
7x |
10.29 |
16x |
23.53 |
23x |
33.82 |
6x |
8.82 |
7x |
4.08 |
1.38 |
quality |
2x |
3.13 |
3x |
4.69 |
11x |
17.19 |
11x |
17.19 |
24x |
37.50 |
11x |
17.19 |
2x |
4.37 |
1.28 |
documentation |
1x |
1.52 |
4x |
6.06 |
13x |
19.70 |
15x |
22.73 |
26x |
39.39 |
3x |
4.55 |
4x |
4.13 |
1.11 |
customer service |
- |
- |
- |
- |
- |
- |
- |
- |
70x  |
100.00 |
- |
- |
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5.00 |
0.00 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 57
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
6x |
11.11 |
3x |
5.56 |
6x |
11.11 |
5x |
9.26 |
9x |
16.67 |
15x |
27.78 |
10x |
4.20 |
1.80 |
51% |
quality |
2x |
4.44 |
6x |
13.33 |
6x |
13.33 |
10x |
22.22 |
7x |
15.56 |
11x |
24.44 |
3x |
4.12 |
1.55 |
70% |
documentation |
1x |
2.38 |
1x |
2.38 |
8x |
19.05 |
7x |
16.67 |
11x |
26.19 |
10x |
23.81 |
4x |
4.47 |
1.31 |
58% |
customer service |
5x |
11.36 |
2x |
4.55 |
2x |
4.55 |
6x |
13.64 |
11x |
25.00 |
14x |
31.82 |
4x |
4.45 |
1.71 |
64% |
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9. |
On which days do you use following products:
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Number of participants: 55
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10. |
How many hours per day do you use following products:
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Number of participants: 31
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