1. |
Did you get a pay rise last year?
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Number of participants: 36
25 (69.4%): yes
11 (30.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 36
11 (30.6%): daily
15 (41.7%): weekly
5 (13.9%): monthly
4 (11.1%): yearly
1 (2.8%): never
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3. |
Which cities have you already visited?
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Number of participants: 36
25 (69.4%): New York
21 (58.3%): Paris
13 (36.1%): London
8 (22.2%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 39
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
13x |
33.33 |
3x |
7.69 |
7x |
17.95 |
10x |
25.64 |
6x |
15.38 |
2.82 |
1.52 |
Apple |
5x |
12.82 |
14x |
35.90 |
4x |
10.26 |
6x |
15.38 |
10x |
25.64 |
3.05 |
1.45 |
Amazon |
4x |
10.26 |
8x |
20.51 |
8x |
20.51 |
9x |
23.08 |
10x |
25.64 |
3.33 |
1.34 |
Samsung |
9x |
23.08 |
12x |
30.77 |
6x |
15.38 |
6x |
15.38 |
6x |
15.38 |
2.69 |
1.40 |
Microsoft |
8x |
20.51 |
2x |
5.13 |
14x |
35.90 |
8x |
20.51 |
7x |
17.95 |
3.10 |
1.35 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 33
0 = leisure 100 = money
Arithmetic average: 53.12
Mean absolute deviation: 23.05
Standard deviation: 27.00
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6. |
What is more important to you?
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Number of participants: 41
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
8x |
20.00 |
1x |
2.50 |
8x |
20.00 |
7x |
17.50 |
9x |
22.50 |
3x |
7.50 |
4x |
10.00 |
sport |
3.83 |
1.89 |
family |
7x |
18.42 |
6x |
15.79 |
6x |
15.79 |
6x |
15.79 |
4x |
10.53 |
4x |
10.53 |
5x |
13.16 |
career |
3.68 |
2.04 |
leisure |
5x |
13.51 |
1x |
2.70 |
5x |
13.51 |
9x |
24.32 |
8x |
21.62 |
3x |
8.11 |
6x |
16.22 |
money |
4.27 |
1.87 |
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7. |
How satisfied are you with the following items?
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Number of participants: 43
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
14x |
34.15 |
13x |
31.71 |
1x |
2.44 |
5x |
12.20 |
3x |
7.32 |
2x |
4.88 |
3x |
2.37 |
1.55 |
quality |
1x |
2.56 |
20x |
51.28 |
8x |
20.51 |
2x |
5.13 |
3x |
7.69 |
3x |
7.69 |
2x |
2.86 |
1.34 |
documentation |
2x |
5.26 |
21x |
55.26 |
2x |
5.26 |
7x |
18.42 |
3x |
7.89 |
2x |
5.26 |
1x |
2.84 |
1.34 |
customer service |
- |
- |
43x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
2.00 |
0.00 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 32
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
3x |
10.00 |
5x |
16.67 |
8x |
26.67 |
7x |
23.33 |
2x |
6.67 |
3x |
10.00 |
2x |
3.32 |
1.44 |
47% |
quality |
- |
- |
5x |
16.67 |
5x |
16.67 |
10x |
33.33 |
6x |
20.00 |
2x |
6.67 |
2x |
3.82 |
1.19 |
48% |
documentation |
- |
- |
4x |
13.79 |
7x |
24.14 |
6x |
20.69 |
8x |
27.59 |
3x |
10.34 |
1x |
3.96 |
1.26 |
45% |
customer service |
- |
- |
3x |
10.71 |
4x |
14.29 |
8x |
28.57 |
2x |
7.14 |
5x |
17.86 |
6x |
4.09 |
1.34 |
75% |
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9. |
On which days do you use following products:
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Number of participants: 31
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
14x |
45.16 |
8x |
25.81 |
13x |
41.94 |
5x |
16.13 |
6x |
19.35 |
1x |
3.23 |
Product B |
3x |
9.68 |
12x |
38.71 |
15x |
48.39 |
11x |
35.48 |
2x |
6.45 |
3x |
9.68 |
Product C |
3x |
9.68 |
7x |
22.58 |
14x |
45.16 |
8x |
25.81 |
3x |
9.68 |
2x |
6.45 |
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10. |
How many hours per day do you use following products:
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Number of participants: 20
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