1. |
Did you get a pay rise last year?
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Number of participants: 37
20 (54.1%): yes
17 (45.9%): no
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2. |
How often do you use the product XY?
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Number of participants: 30
10 (33.3%): daily
4 (13.3%): weekly
7 (23.3%): monthly
1 (3.3%): yearly
8 (26.7%): never
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3. |
Which cities have you already visited?
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Number of participants: 34
26 (76.5%): New York
16 (47.1%): Paris
20 (58.8%): London
12 (35.3%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 32
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
7x |
21.88 |
8x |
25.00 |
7x |
21.88 |
5x |
15.63 |
5x |
15.63 |
2.78 |
1.39 |
Apple |
9x |
28.13 |
3x |
9.38 |
7x |
21.88 |
5x |
15.63 |
8x |
25.00 |
3.00 |
1.57 |
Amazon |
5x |
15.63 |
7x |
21.88 |
4x |
12.50 |
6x |
18.75 |
10x |
31.25 |
3.28 |
1.51 |
Samsung |
8x |
25.00 |
3x |
9.38 |
9x |
28.13 |
7x |
21.88 |
5x |
15.63 |
2.94 |
1.41 |
Microsoft |
6x |
18.75 |
10x |
31.25 |
5x |
15.63 |
8x |
25.00 |
3x |
9.38 |
2.75 |
1.30 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 32
0 = leisure 100 = money
Arithmetic average: 54.53
Mean absolute deviation: 24.34
Standard deviation: 29.71
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6. |
What is more important to you?
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Number of participants: 39
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
19x |
51.35 |
5x |
13.51 |
1x |
2.70 |
6x |
16.22 |
3x |
8.11 |
- |
- |
3x |
8.11 |
sport |
2.49 |
1.95 |
family |
18x |
46.15 |
3x |
7.69 |
5x |
12.82 |
8x |
20.51 |
1x |
2.56 |
- |
- |
4x |
10.26 |
career |
2.67 |
1.96 |
leisure |
13x |
35.14 |
3x |
8.11 |
2x |
5.41 |
4x |
10.81 |
3x |
8.11 |
6x |
16.22 |
6x |
16.22 |
money |
3.62 |
2.40 |
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7. |
How satisfied are you with the following items?
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Number of participants: 41
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
25x |
64.10 |
3x |
7.69 |
3x |
7.69 |
1x |
2.56 |
3x |
7.69 |
2x |
5.13 |
2x |
1.92 |
1.59 |
quality |
27x |
67.50 |
2x |
5.00 |
3x |
7.50 |
3x |
7.50 |
- |
- |
4x |
10.00 |
1x |
1.95 |
1.67 |
documentation |
26x |
68.42 |
2x |
5.26 |
3x |
7.89 |
1x |
2.63 |
4x |
10.53 |
1x |
2.63 |
1x |
1.86 |
1.53 |
customer service |
41x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
1.00 |
0.00 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 38
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
20x |
52.63 |
5x |
13.16 |
2x |
5.26 |
5x |
13.16 |
2x |
5.26 |
- |
- |
4x |
1.94 |
1.35 |
38% |
quality |
18x |
51.43 |
4x |
11.43 |
1x |
2.86 |
2x |
5.71 |
5x |
14.29 |
3x |
8.57 |
2x |
2.42 |
1.89 |
33% |
documentation |
19x |
57.58 |
3x |
9.09 |
1x |
3.03 |
2x |
6.06 |
5x |
15.15 |
1x |
3.03 |
2x |
2.16 |
1.71 |
27% |
customer service |
20x |
55.56 |
3x |
8.33 |
2x |
5.56 |
4x |
11.11 |
3x |
8.33 |
1x |
2.78 |
3x |
2.09 |
1.59 |
13% |
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9. |
On which days do you use following products:
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Number of participants: 34
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10. |
How many hours per day do you use following products:
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Number of participants: 20
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