1. |
Did you get a pay rise last year?
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Number of participants: 38
20 (52.6%): yes
18 (47.4%): no
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2. |
How often do you use the product XY?
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Number of participants: 31
10 (32.3%): daily
8 (25.8%): weekly
2 (6.5%): monthly
2 (6.5%): yearly
9 (29.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 35
19 (54.3%): New York
20 (57.1%): Paris
21 (60.0%): London
15 (42.9%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 32
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
11x |
34.38 |
9x |
28.13 |
5x |
15.63 |
2x |
6.25 |
5x |
15.63 |
2.41 |
1.43 |
Apple |
7x |
21.88 |
5x |
15.63 |
4x |
12.50 |
6x |
18.75 |
10x |
31.25 |
3.22 |
1.58 |
Amazon |
4x |
12.50 |
6x |
18.75 |
7x |
21.88 |
8x |
25.00 |
7x |
21.88 |
3.25 |
1.34 |
Samsung |
7x |
21.88 |
3x |
9.38 |
6x |
18.75 |
8x |
25.00 |
8x |
25.00 |
3.22 |
1.50 |
Microsoft |
6x |
18.75 |
8x |
25.00 |
10x |
31.25 |
7x |
21.88 |
1x |
3.13 |
2.66 |
1.12 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 32
0 = leisure 100 = money
Arithmetic average: 62.22
Mean absolute deviation: 19.16
Standard deviation: 25.24
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6. |
What is more important to you?
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Number of participants: 39
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
17x |
47.22 |
1x |
2.78 |
3x |
8.33 |
7x |
19.44 |
4x |
11.11 |
1x |
2.78 |
3x |
8.33 |
sport |
2.86 |
2.06 |
family |
17x |
47.22 |
3x |
8.33 |
2x |
5.56 |
7x |
19.44 |
4x |
11.11 |
- |
- |
3x |
8.33 |
career |
2.72 |
1.99 |
leisure |
13x |
38.24 |
3x |
8.82 |
2x |
5.88 |
3x |
8.82 |
2x |
5.88 |
4x |
11.76 |
7x |
20.59 |
money |
3.53 |
2.49 |
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7. |
How satisfied are you with the following items?
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Number of participants: 40
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
25x |
64.10 |
4x |
10.26 |
3x |
7.69 |
1x |
2.56 |
- |
- |
2x |
5.13 |
4x |
1.66 |
1.33 |
quality |
26x |
65.00 |
6x |
15.00 |
1x |
2.50 |
1x |
2.50 |
2x |
5.00 |
2x |
5.00 |
2x |
1.76 |
1.46 |
documentation |
40x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
1.00 |
0.00 |
customer service |
26x |
66.67 |
2x |
5.13 |
3x |
7.69 |
2x |
5.13 |
1x |
2.56 |
2x |
5.13 |
3x |
1.78 |
1.48 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 38
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
19x |
50.00 |
2x |
5.26 |
4x |
10.53 |
4x |
10.53 |
2x |
5.26 |
2x |
5.26 |
5x |
2.21 |
1.65 |
42% |
quality |
18x |
50.00 |
3x |
8.33 |
4x |
11.11 |
4x |
11.11 |
3x |
8.33 |
3x |
8.33 |
1x |
2.43 |
1.77 |
35% |
documentation |
19x |
55.88 |
2x |
5.88 |
3x |
8.82 |
4x |
11.76 |
3x |
8.82 |
1x |
2.94 |
2x |
2.16 |
1.61 |
24% |
customer service |
21x |
58.33 |
3x |
8.33 |
- |
- |
6x |
16.67 |
2x |
5.56 |
1x |
2.78 |
3x |
2.03 |
1.57 |
33% |
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9. |
On which days do you use following products:
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Number of participants: 35
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10. |
How many hours per day do you use following products:
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Number of participants: 17
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