1. |
Did you get a pay rise last year?
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Number of participants: 47
34 (72.3%): yes
13 (27.7%): no
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2. |
How often do you use the product XY?
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Number of participants: 43
20 (46.5%): daily
12 (27.9%): weekly
9 (20.9%): monthly
1 (2.3%): yearly
1 (2.3%): never
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3. |
Which cities have you already visited?
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Number of participants: 44
26 (59.1%): New York
28 (63.6%): Paris
19 (43.2%): London
11 (25.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 52
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
7x |
13.46 |
9x |
17.31 |
13x |
25.00 |
14x |
26.92 |
9x |
17.31 |
3.17 |
1.29 |
Apple |
15x |
29.41 |
5x |
9.80 |
16x |
31.37 |
7x |
13.73 |
8x |
15.69 |
2.76 |
1.42 |
Amazon |
17x |
32.69 |
12x |
23.08 |
6x |
11.54 |
7x |
13.46 |
10x |
19.23 |
2.63 |
1.53 |
Samsung |
7x |
13.46 |
15x |
28.85 |
9x |
17.31 |
11x |
21.15 |
10x |
19.23 |
3.04 |
1.36 |
Microsoft |
5x |
9.80 |
12x |
23.53 |
7x |
13.73 |
12x |
23.53 |
15x |
29.41 |
3.39 |
1.39 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 50
0 = leisure 100 = money
Arithmetic average: 59.92
Mean absolute deviation: 21.58
Standard deviation: 26.63
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6. |
What is more important to you?
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Number of participants: 53
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
7x |
14.89 |
9x |
19.15 |
6x |
12.77 |
8x |
17.02 |
6x |
12.77 |
4x |
8.51 |
7x |
14.89 |
sport |
3.79 |
2.02 |
family |
7x |
14.00 |
11x |
22.00 |
5x |
10.00 |
14x |
28.00 |
7x |
14.00 |
5x |
10.00 |
1x |
2.00 |
career |
3.44 |
1.64 |
leisure |
2x |
4.55 |
8x |
18.18 |
6x |
13.64 |
8x |
18.18 |
9x |
20.45 |
5x |
11.36 |
6x |
13.64 |
money |
4.20 |
1.79 |
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7. |
How satisfied are you with the following items?
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Number of participants: 58
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
8x |
15.38 |
3x |
5.77 |
- |
- |
4x |
7.69 |
5x |
9.62 |
19x |
36.54 |
13x |
4.33 |
2.06 |
quality |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
58x  |
100.00 |
- |
6.00 |
0.00 |
documentation |
2x |
3.92 |
4x |
7.84 |
3x |
5.88 |
8x |
15.69 |
13x |
25.49 |
18x |
35.29 |
3x |
4.67 |
1.46 |
customer service |
4x |
8.00 |
3x |
6.00 |
6x |
12.00 |
2x |
4.00 |
11x |
22.00 |
19x |
38.00 |
5x |
4.56 |
1.70 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 48
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
5x |
11.90 |
4x |
9.52 |
3x |
7.14 |
3x |
7.14 |
5x |
11.90 |
12x |
28.57 |
10x |
4.09 |
1.94 |
48% |
quality |
2x |
5.13 |
4x |
10.26 |
4x |
10.26 |
7x |
17.95 |
4x |
10.26 |
13x |
33.33 |
5x |
4.35 |
1.65 |
65% |
documentation |
2x |
5.71 |
1x |
2.86 |
3x |
8.57 |
2x |
5.71 |
9x |
25.71 |
15x |
42.86 |
3x |
4.88 |
1.50 |
59% |
customer service |
4x |
11.76 |
2x |
5.88 |
2x |
5.88 |
5x |
14.71 |
2x |
5.88 |
16x |
47.06 |
3x |
4.52 |
1.86 |
69% |
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9. |
On which days do you use following products:
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Number of participants: 46
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
16x |
34.78 |
13x |
28.26 |
14x |
30.43 |
16x |
34.78 |
15x |
32.61 |
6x |
13.04 |
Product B |
9x |
19.57 |
16x |
34.78 |
14x |
30.43 |
19x |
41.30 |
8x |
17.39 |
3x |
6.52 |
Product C |
7x |
15.22 |
9x |
19.57 |
17x |
36.96 |
20x |
43.48 |
6x |
13.04 |
7x |
15.22 |
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10. |
How many hours per day do you use following products:
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Number of participants: 29
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