1. |
Did you get a pay rise last year?
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Number of participants: 93
60 (64.5%): yes
33 (35.5%): no
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2. |
How often do you use the product XY?
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Number of participants: 80
30 (37.5%): daily
29 (36.3%): weekly
7 (8.8%): monthly
5 (6.3%): yearly
9 (11.3%): never
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3. |
Which cities have you already visited?
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Number of participants: 90
65 (72.2%): New York
42 (46.7%): Paris
32 (35.6%): London
18 (20.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 84
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 78
0 = leisure 100 = money
Arithmetic average: 63.60
Mean absolute deviation: 21.50
Standard deviation: 25.80
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6. |
What is more important to you?
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Number of participants: 98
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
30x |
32.26 |
11x |
11.83 |
13x |
13.98 |
14x |
15.05 |
8x |
8.60 |
8x |
8.60 |
9x |
9.68 |
sport |
3.20 |
2.06 |
family |
24x |
27.91 |
8x |
9.30 |
9x |
10.47 |
20x |
23.26 |
12x |
13.95 |
4x |
4.65 |
9x |
10.47 |
career |
3.42 |
1.99 |
leisure |
13x |
14.94 |
5x |
5.75 |
10x |
11.49 |
18x |
20.69 |
14x |
16.09 |
9x |
10.34 |
18x |
20.69 |
money |
4.31 |
2.02 |
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7. |
How satisfied are you with the following items?
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Number of participants: 107
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
107x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
1.00 |
0.00 |
quality |
27x |
30.34 |
26x |
29.21 |
12x |
13.48 |
6x |
6.74 |
4x |
4.49 |
8x |
8.99 |
6x |
2.49 |
1.59 |
documentation |
25x |
29.41 |
13x |
15.29 |
21x |
24.71 |
9x |
10.59 |
8x |
9.41 |
3x |
3.53 |
6x |
2.63 |
1.48 |
customer service |
25x |
29.07 |
14x |
16.28 |
8x |
9.30 |
18x |
20.93 |
5x |
5.81 |
7x |
8.14 |
9x |
2.81 |
1.67 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 90
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
31x |
39.24 |
15x |
18.99 |
5x |
6.33 |
10x |
12.66 |
2x |
2.53 |
6x |
7.59 |
10x |
2.35 |
1.63 |
38% |
quality |
22x |
27.85 |
17x |
21.52 |
12x |
15.19 |
7x |
8.86 |
10x |
12.66 |
6x |
7.59 |
5x |
2.78 |
1.67 |
41% |
documentation |
24x |
33.80 |
11x |
15.49 |
13x |
18.31 |
6x |
8.45 |
8x |
11.27 |
5x |
7.04 |
4x |
2.67 |
1.66 |
41% |
customer service |
21x |
28.77 |
15x |
20.55 |
5x |
6.85 |
13x |
17.81 |
6x |
8.22 |
1x |
1.37 |
12x |
2.52 |
1.48 |
44% |
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9. |
On which days do you use following products:
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Number of participants: 86
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10. |
How many hours per day do you use following products:
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Number of participants: 45
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