1. |
Did you get a pay rise last year?
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Number of participants: 52
32 (61.5%): yes
20 (38.5%): no
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2. |
How often do you use the product XY?
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Number of participants: 46
20 (43.5%): daily
11 (23.9%): weekly
6 (13.0%): monthly
- (0.0%): yearly
9 (19.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 48
34 (70.8%): New York
24 (50.0%): Paris
19 (39.6%): London
11 (22.9%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 50
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
14x |
28.00 |
10x |
20.00 |
7x |
14.00 |
11x |
22.00 |
8x |
16.00 |
2.78 |
1.47 |
Apple |
12x |
24.00 |
10x |
20.00 |
9x |
18.00 |
8x |
16.00 |
11x |
22.00 |
2.92 |
1.50 |
Amazon |
8x |
16.33 |
12x |
24.49 |
9x |
18.37 |
13x |
26.53 |
7x |
14.29 |
2.98 |
1.33 |
Samsung |
11x |
22.45 |
10x |
20.41 |
11x |
22.45 |
6x |
12.24 |
11x |
22.45 |
2.92 |
1.47 |
Microsoft |
4x |
8.00 |
8x |
16.00 |
15x |
30.00 |
11x |
22.00 |
12x |
24.00 |
3.38 |
1.24 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 45
0 = leisure 100 = money
Arithmetic average: 52.49
Mean absolute deviation: 19.37
Standard deviation: 24.24
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6. |
What is more important to you?
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Number of participants: 56
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
10x |
19.23 |
6x |
11.54 |
6x |
11.54 |
17x |
32.69 |
4x |
7.69 |
2x |
3.85 |
7x |
13.46 |
sport |
3.63 |
1.92 |
family |
7x |
12.96 |
9x |
16.67 |
8x |
14.81 |
15x |
27.78 |
8x |
14.81 |
4x |
7.41 |
3x |
5.56 |
career |
3.59 |
1.68 |
leisure |
5x |
10.87 |
5x |
10.87 |
3x |
6.52 |
15x |
32.61 |
8x |
17.39 |
4x |
8.70 |
6x |
13.04 |
money |
4.13 |
1.80 |
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7. |
How satisfied are you with the following items?
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Number of participants: 66
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
66x  |
- |
- |
quality |
3x |
6.00 |
2x |
4.00 |
5x |
10.00 |
2x |
4.00 |
3x |
6.00 |
13x |
26.00 |
22x |
4.39 |
1.83 |
documentation |
4x |
8.33 |
4x |
8.33 |
5x |
10.42 |
2x |
4.17 |
8x |
16.67 |
3x |
6.25 |
22x |
3.58 |
1.70 |
customer service |
2x |
4.44 |
3x |
6.67 |
5x |
11.11 |
2x |
4.44 |
7x |
15.56 |
4x |
8.89 |
22x |
3.91 |
1.62 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 50
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
3x |
6.67 |
2x |
4.44 |
3x |
6.67 |
3x |
6.67 |
8x |
17.78 |
4x |
8.89 |
22x |
4.00 |
1.68 |
57% |
quality |
3x |
9.09 |
1x |
3.03 |
5x |
15.15 |
4x |
12.12 |
4x |
12.12 |
2x |
6.06 |
14x |
3.58 |
1.57 |
58% |
documentation |
2x |
5.88 |
1x |
2.94 |
5x |
14.71 |
4x |
11.76 |
4x |
11.76 |
5x |
14.71 |
13x |
4.05 |
1.60 |
54% |
customer service |
4x |
11.43 |
- |
- |
5x |
14.29 |
4x |
11.43 |
4x |
11.43 |
6x |
17.14 |
12x |
3.96 |
1.77 |
45% |
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9. |
On which days do you use following products:
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Number of participants: 42
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
21x |
50.00 |
16x |
38.10 |
12x |
28.57 |
10x |
23.81 |
11x |
26.19 |
6x |
14.29 |
Product B |
8x |
19.05 |
19x |
45.24 |
16x |
38.10 |
13x |
30.95 |
7x |
16.67 |
8x |
19.05 |
Product C |
9x |
21.43 |
9x |
21.43 |
17x |
40.48 |
13x |
30.95 |
3x |
7.14 |
6x |
14.29 |
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10. |
How many hours per day do you use following products:
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Number of participants: 20
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