1. |
Did you get a pay rise last year?
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Number of participants: 147
104 (70.7%): yes
43 (29.3%): no
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2. |
How often do you use the product XY?
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Number of participants: 128
56 (43.8%): daily
43 (33.6%): weekly
20 (15.6%): monthly
5 (3.9%): yearly
4 (3.1%): never
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3. |
Which cities have you already visited?
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Number of participants: 131
73 (55.7%): New York
71 (54.2%): Paris
54 (41.2%): London
21 (16.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 225
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
62x |
27.56 |
60x |
26.67 |
50x |
22.22 |
52x |
23.11 |
1x |
0.44 |
2.42 |
1.14 |
Apple |
68x |
30.22 |
49x |
21.78 |
60x |
26.67 |
48x |
21.33 |
- |
- |
2.39 |
1.13 |
Amazon |
46x |
20.44 |
60x |
26.67 |
54x |
24.00 |
64x |
28.44 |
1x |
0.44 |
2.62 |
1.12 |
Samsung |
48x |
21.33 |
55x |
24.44 |
60x |
26.67 |
62x |
27.56 |
- |
- |
2.60 |
1.11 |
Microsoft |
- |
- |
- |
- |
- |
- |
- |
- |
225x  |
100.00 |
5.00 |
0.00 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 158
0 = leisure 100 = money
Arithmetic average: 57.79
Mean absolute deviation: 21.55
Standard deviation: 25.81
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6. |
What is more important to you?
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Number of participants: 165
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
27x |
18.00 |
13x |
8.67 |
24x |
16.00 |
30x |
20.00 |
21x |
14.00 |
14x |
9.33 |
21x |
14.00 |
sport |
3.87 |
1.98 |
family |
19x |
13.87 |
18x |
13.14 |
30x |
21.90 |
34x |
24.82 |
14x |
10.22 |
7x |
5.11 |
15x |
10.95 |
career |
3.64 |
1.78 |
leisure |
13x |
10.66 |
14x |
11.48 |
16x |
13.11 |
25x |
20.49 |
30x |
24.59 |
13x |
10.66 |
11x |
9.02 |
money |
4.05 |
1.75 |
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7. |
How satisfied are you with the following items?
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Number of participants: 110
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
14x |
13.59 |
17x |
16.50 |
13x |
12.62 |
17x |
16.50 |
15x |
14.56 |
15x |
14.56 |
12x |
3.52 |
1.70 |
quality |
7x |
7.87 |
14x |
15.73 |
16x |
17.98 |
18x |
20.22 |
13x |
14.61 |
15x |
16.85 |
6x |
3.73 |
1.57 |
documentation |
1x |
1.19 |
10x |
11.90 |
15x |
17.86 |
23x |
27.38 |
19x |
22.62 |
9x |
10.71 |
7x |
3.99 |
1.25 |
customer service |
3x |
3.85 |
7x |
8.97 |
12x |
15.38 |
21x |
26.92 |
12x |
15.38 |
17x |
21.79 |
6x |
4.15 |
1.43 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 96
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
7x |
9.09 |
12x |
15.58 |
5x |
6.49 |
13x |
16.88 |
13x |
16.88 |
13x |
16.88 |
14x |
3.83 |
1.70 |
53% |
quality |
4x |
5.63 |
7x |
9.86 |
9x |
12.68 |
11x |
15.49 |
18x |
25.35 |
15x |
21.13 |
7x |
4.20 |
1.53 |
59% |
documentation |
2x |
3.03 |
10x |
15.15 |
5x |
7.58 |
21x |
31.82 |
8x |
12.12 |
13x |
19.70 |
7x |
4.05 |
1.46 |
44% |
customer service |
4x |
6.78 |
6x |
10.17 |
8x |
13.56 |
13x |
22.03 |
4x |
6.78 |
15x |
25.42 |
9x |
4.04 |
1.64 |
51% |
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9. |
On which days do you use following products:
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Number of participants: 99
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
35x |
35.35 |
25x |
25.25 |
34x |
34.34 |
24x |
24.24 |
11x |
11.11 |
8x |
8.08 |
Product B |
6x |
6.06 |
35x |
35.35 |
35x |
35.35 |
27x |
27.27 |
8x |
8.08 |
5x |
5.05 |
Product C |
9x |
9.09 |
21x |
21.21 |
28x |
28.28 |
30x |
30.30 |
14x |
14.14 |
11x |
11.11 |
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10. |
How many hours per day do you use following products:
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Number of participants: 51
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