1. |
Did you get a pay rise last year?
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Number of participants: 128
72 (56.3%): yes
56 (43.8%): no
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2. |
How often do you use the product XY?
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Number of participants: 114
36 (31.6%): daily
38 (33.3%): weekly
12 (10.5%): monthly
7 (6.1%): yearly
21 (18.4%): never
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3. |
Which cities have you already visited?
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Number of participants: 116
73 (62.9%): New York
58 (50.0%): Paris
49 (42.2%): London
15 (12.9%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 196
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
56x |
28.57 |
61x |
31.12 |
1x |
0.51 |
38x |
19.39 |
40x |
20.41 |
2.72 |
1.55 |
Apple |
48x |
24.49 |
47x |
23.98 |
- |
- |
44x |
22.45 |
57x |
29.08 |
3.08 |
1.62 |
Amazon |
41x |
21.03 |
43x |
22.05 |
- |
- |
62x |
31.79 |
49x |
25.13 |
3.18 |
1.54 |
Samsung |
50x |
25.64 |
45x |
23.08 |
- |
- |
51x |
26.15 |
49x |
25.13 |
3.02 |
1.59 |
Microsoft |
- |
- |
- |
- |
196x  |
100.00 |
- |
- |
- |
- |
3.00 |
0.00 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 135
0 = leisure 100 = money
Arithmetic average: 57.03
Mean absolute deviation: 20.96
Standard deviation: 26.26
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6. |
What is more important to you?
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Number of participants: 153
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
34x |
24.29 |
15x |
10.71 |
14x |
10.00 |
29x |
20.71 |
21x |
15.00 |
13x |
9.29 |
14x |
10.00 |
sport |
3.59 |
2.00 |
family |
22x |
16.42 |
24x |
17.91 |
18x |
13.43 |
23x |
17.16 |
13x |
9.70 |
18x |
13.43 |
16x |
11.94 |
career |
3.74 |
2.00 |
leisure |
14x |
11.02 |
7x |
5.51 |
23x |
18.11 |
31x |
24.41 |
18x |
14.17 |
13x |
10.24 |
21x |
16.54 |
money |
4.22 |
1.85 |
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7. |
How satisfied are you with the following items?
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Number of participants: 96
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
15x |
16.67 |
9x |
10.00 |
11x |
12.22 |
17x |
18.89 |
12x |
13.33 |
11x |
12.22 |
15x |
3.47 |
1.71 |
quality |
9x |
10.84 |
10x |
12.05 |
16x |
19.28 |
14x |
16.87 |
17x |
20.48 |
7x |
8.43 |
10x |
3.56 |
1.53 |
documentation |
10x |
12.50 |
9x |
11.25 |
13x |
16.25 |
17x |
21.25 |
11x |
13.75 |
5x |
6.25 |
15x |
3.38 |
1.51 |
customer service |
5x |
6.33 |
14x |
17.72 |
15x |
18.99 |
10x |
12.66 |
18x |
22.78 |
3x |
3.80 |
14x |
3.48 |
1.42 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 95
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
10x |
11.11 |
8x |
8.89 |
11x |
12.22 |
20x |
22.22 |
11x |
12.22 |
16x |
17.78 |
14x |
3.82 |
1.65 |
58% |
quality |
7x |
10.00 |
3x |
4.29 |
10x |
14.29 |
21x |
30.00 |
11x |
15.71 |
7x |
10.00 |
11x |
3.80 |
1.45 |
50% |
documentation |
6x |
9.23 |
3x |
4.62 |
12x |
18.46 |
15x |
23.08 |
11x |
16.92 |
8x |
12.31 |
10x |
3.84 |
1.49 |
51% |
customer service |
7x |
10.45 |
3x |
4.48 |
5x |
7.46 |
19x |
28.36 |
12x |
17.91 |
10x |
14.93 |
11x |
4.00 |
1.55 |
54% |
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9. |
On which days do you use following products:
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Number of participants: 84
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10. |
How many hours per day do you use following products:
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Number of participants: 56
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