1. |
Did you get a pay rise last year?
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Number of participants: 143
91 (63.6%): yes
52 (36.4%): no
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2. |
How often do you use the product XY?
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Number of participants: 127
42 (33.1%): daily
50 (39.4%): weekly
20 (15.7%): monthly
10 (7.9%): yearly
5 (3.9%): never
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3. |
Which cities have you already visited?
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Number of participants: 134
89 (66.4%): New York
61 (45.5%): Paris
47 (35.1%): London
26 (19.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 205
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
62x |
30.24 |
- |
- |
42x |
20.49 |
51x |
24.88 |
50x |
24.39 |
3.13 |
1.56 |
Apple |
45x |
21.95 |
- |
- |
64x |
31.22 |
48x |
23.41 |
48x |
23.41 |
3.26 |
1.41 |
Amazon |
47x |
22.93 |
- |
- |
50x |
24.39 |
53x |
25.85 |
55x |
26.83 |
3.34 |
1.46 |
Samsung |
51x |
24.88 |
- |
- |
49x |
23.90 |
53x |
25.85 |
52x |
25.37 |
3.27 |
1.49 |
Microsoft |
- |
- |
205x  |
100.00 |
- |
- |
- |
- |
- |
- |
2.00 |
0.00 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 149
0 = leisure 100 = money
Arithmetic average: 55.82
Mean absolute deviation: 20.64
Standard deviation: 24.97
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6. |
What is more important to you?
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Number of participants: 149
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
25x |
18.38 |
18x |
13.24 |
23x |
16.91 |
28x |
20.59 |
15x |
11.03 |
13x |
9.56 |
14x |
10.29 |
sport |
3.63 |
1.91 |
family |
16x |
12.31 |
20x |
15.38 |
25x |
19.23 |
36x |
27.69 |
17x |
13.08 |
9x |
6.92 |
7x |
5.38 |
career |
3.56 |
1.62 |
leisure |
12x |
9.45 |
16x |
12.60 |
17x |
13.39 |
33x |
25.98 |
22x |
17.32 |
18x |
14.17 |
9x |
7.09 |
money |
4.00 |
1.70 |
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7. |
How satisfied are you with the following items?
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Number of participants: 109
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
18x |
18.56 |
12x |
12.37 |
15x |
15.46 |
17x |
17.53 |
13x |
13.40 |
14x |
14.43 |
8x |
3.42 |
1.73 |
quality |
7x |
7.69 |
11x |
12.09 |
16x |
17.58 |
24x |
26.37 |
10x |
10.99 |
12x |
13.19 |
11x |
3.69 |
1.48 |
documentation |
8x |
9.09 |
7x |
7.95 |
24x |
27.27 |
20x |
22.73 |
9x |
10.23 |
9x |
10.23 |
11x |
3.55 |
1.42 |
customer service |
10x |
10.87 |
2x |
2.17 |
21x |
22.83 |
19x |
20.65 |
11x |
11.96 |
13x |
14.13 |
16x |
3.76 |
1.54 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 108
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
11x |
11.70 |
10x |
10.64 |
9x |
9.57 |
16x |
17.02 |
12x |
12.77 |
19x |
20.21 |
17x |
3.84 |
1.76 |
60% |
quality |
4x |
4.60 |
10x |
11.49 |
14x |
16.09 |
14x |
16.09 |
19x |
21.84 |
20x |
22.99 |
6x |
4.16 |
1.53 |
52% |
documentation |
8x |
9.64 |
7x |
8.43 |
13x |
15.66 |
9x |
10.84 |
19x |
22.89 |
15x |
18.07 |
12x |
3.97 |
1.66 |
49% |
customer service |
7x |
8.86 |
8x |
10.13 |
8x |
10.13 |
15x |
18.99 |
13x |
16.46 |
19x |
24.05 |
9x |
4.09 |
1.67 |
42% |
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9. |
On which days do you use following products:
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Number of participants: 98
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10. |
How many hours per day do you use following products:
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Number of participants: 55
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