1. |
Did you get a pay rise last year?
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Number of participants: 170
123 (72.4%): yes
47 (27.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 149
95 (63.8%): daily
30 (20.1%): weekly
16 (10.7%): monthly
2 (1.3%): yearly
6 (4.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 155
103 (66.5%): New York
94 (60.6%): Paris
84 (54.2%): London
75 (48.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 224
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
30x |
13.39 |
55x |
24.55 |
56x |
25.00 |
38x |
16.96 |
45x |
20.09 |
3.06 |
1.33 |
Apple |
12x |
5.36 |
70x |
31.25 |
59x |
26.34 |
47x |
20.98 |
36x |
16.07 |
3.11 |
1.17 |
Amazon |
16x |
7.14 |
83x |
37.05 |
45x |
20.09 |
42x |
18.75 |
38x |
16.96 |
3.01 |
1.24 |
Samsung |
62x |
27.68 |
42x |
18.75 |
42x |
18.75 |
35x |
15.63 |
43x |
19.20 |
2.80 |
1.48 |
Microsoft |
224x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
1.00 |
0.00 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 182
0 = leisure 100 = money
Arithmetic average: 36.65
Mean absolute deviation: 30.64
Standard deviation: 33.97
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6. |
What is more important to you?
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Number of participants: 174
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
83x |
49.11 |
17x |
10.06 |
15x |
8.88 |
21x |
12.43 |
13x |
7.69 |
9x |
5.33 |
11x |
6.51 |
sport |
2.62 |
1.97 |
family |
80x |
51.28 |
14x |
8.97 |
16x |
10.26 |
23x |
14.74 |
9x |
5.77 |
8x |
5.13 |
6x |
3.85 |
career |
2.46 |
1.82 |
leisure |
54x |
36.24 |
9x |
6.04 |
8x |
5.37 |
25x |
16.78 |
19x |
12.75 |
6x |
4.03 |
8x |
5.37 |
money |
2.97 |
1.99 |
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7. |
How satisfied are you with the following items?
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Number of participants: 72
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
14x |
20.90 |
15x |
22.39 |
12x |
17.91 |
9x |
13.43 |
8x |
11.94 |
5x |
7.46 |
4x |
2.95 |
1.59 |
quality |
8x |
12.31 |
12x |
18.46 |
14x |
21.54 |
12x |
18.46 |
10x |
15.38 |
5x |
7.69 |
4x |
3.31 |
1.50 |
documentation |
6x |
10.34 |
10x |
17.24 |
12x |
20.69 |
15x |
25.86 |
8x |
13.79 |
3x |
5.17 |
4x |
3.33 |
1.39 |
customer service |
6x |
10.34 |
8x |
13.79 |
15x |
25.86 |
12x |
20.69 |
8x |
13.79 |
5x |
8.62 |
4x |
3.43 |
1.45 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 69
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
12x |
20.00 |
8x |
13.33 |
6x |
10.00 |
11x |
18.33 |
10x |
16.67 |
6x |
10.00 |
7x |
3.32 |
1.73 |
50% |
quality |
6x |
11.11 |
9x |
16.67 |
10x |
18.52 |
8x |
14.81 |
11x |
20.37 |
3x |
5.56 |
7x |
3.38 |
1.51 |
56% |
documentation |
7x |
14.00 |
4x |
8.00 |
10x |
20.00 |
14x |
28.00 |
10x |
20.00 |
4x |
8.00 |
1x |
3.57 |
1.49 |
56% |
customer service |
7x |
14.29 |
5x |
10.20 |
10x |
20.41 |
7x |
14.29 |
13x |
26.53 |
5x |
10.20 |
2x |
3.62 |
1.61 |
54% |
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9. |
On which days do you use following products:
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Number of participants: 67
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
21x |
31.34 |
18x |
26.87 |
25x |
37.31 |
14x |
20.90 |
8x |
11.94 |
4x |
5.97 |
Product B |
6x |
8.96 |
27x |
40.30 |
28x |
41.79 |
10x |
14.93 |
5x |
7.46 |
6x |
8.96 |
Product C |
6x |
8.96 |
13x |
19.40 |
26x |
38.81 |
15x |
22.39 |
8x |
11.94 |
6x |
8.96 |
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10. |
How many hours per day do you use following products:
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Number of participants: 40
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