1. |
Did you get a pay rise last year?
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Number of participants: 124
78 (62.9%): yes
46 (37.1%): no
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2. |
How often do you use the product XY?
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Number of participants: 115
34 (29.6%): daily
39 (33.9%): weekly
24 (20.9%): monthly
6 (5.2%): yearly
12 (10.4%): never
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3. |
Which cities have you already visited?
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Number of participants: 117
74 (63.2%): New York
52 (44.4%): Paris
37 (31.6%): London
13 (11.1%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 194
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
50x |
25.77 |
48x |
24.74 |
45x |
23.20 |
51x |
26.29 |
- |
- |
2.50 |
1.14 |
Apple |
53x |
27.32 |
47x |
24.23 |
57x |
29.38 |
37x |
19.07 |
- |
- |
2.40 |
1.08 |
Amazon |
48x |
24.74 |
47x |
24.23 |
43x |
22.16 |
56x |
28.87 |
- |
- |
2.55 |
1.15 |
Samsung |
- |
- |
- |
- |
- |
- |
- |
- |
194x  |
100.00 |
5.00 |
0.00 |
Microsoft |
43x |
22.16 |
52x |
26.80 |
49x |
25.26 |
50x |
25.77 |
- |
- |
2.55 |
1.10 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 149
0 = leisure 100 = money
Arithmetic average: 55.19
Mean absolute deviation: 20.94
Standard deviation: 25.86
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6. |
What is more important to you?
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Number of participants: 144
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
22x |
16.54 |
19x |
14.29 |
15x |
11.28 |
40x |
30.08 |
8x |
6.02 |
14x |
10.53 |
15x |
11.28 |
sport |
3.71 |
1.90 |
family |
19x |
15.32 |
14x |
11.29 |
33x |
26.61 |
33x |
26.61 |
9x |
7.26 |
6x |
4.84 |
10x |
8.06 |
career |
3.46 |
1.68 |
leisure |
10x |
8.40 |
7x |
5.88 |
16x |
13.45 |
37x |
31.09 |
24x |
20.17 |
11x |
9.24 |
14x |
11.76 |
money |
4.24 |
1.65 |
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7. |
How satisfied are you with the following items?
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Number of participants: 97
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
16x |
19.05 |
9x |
10.71 |
10x |
11.90 |
17x |
20.24 |
10x |
11.90 |
11x |
13.10 |
11x |
3.40 |
1.74 |
quality |
9x |
10.98 |
15x |
18.29 |
16x |
19.51 |
17x |
20.73 |
10x |
12.20 |
10x |
12.20 |
5x |
3.44 |
1.55 |
documentation |
8x |
10.13 |
8x |
10.13 |
23x |
29.11 |
15x |
18.99 |
13x |
16.46 |
6x |
7.59 |
6x |
3.48 |
1.42 |
customer service |
5x |
6.25 |
6x |
7.50 |
20x |
25.00 |
21x |
26.25 |
11x |
13.75 |
8x |
10.00 |
9x |
3.72 |
1.34 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 93
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
13x |
15.29 |
6x |
7.06 |
8x |
9.41 |
17x |
20.00 |
15x |
17.65 |
15x |
17.65 |
11x |
3.81 |
1.74 |
60% |
quality |
7x |
8.97 |
4x |
5.13 |
11x |
14.10 |
19x |
24.36 |
19x |
24.36 |
10x |
12.82 |
8x |
3.99 |
1.47 |
60% |
documentation |
7x |
8.97 |
3x |
3.85 |
12x |
15.38 |
16x |
20.51 |
21x |
26.92 |
10x |
12.82 |
9x |
4.03 |
1.47 |
52% |
customer service |
11x |
14.67 |
3x |
4.00 |
7x |
9.33 |
15x |
20.00 |
15x |
20.00 |
13x |
17.33 |
11x |
3.92 |
1.71 |
58% |
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9. |
On which days do you use following products:
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Number of participants: 82
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
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Product A |
27x |
32.93 |
28x |
34.15 |
32x |
39.02 |
16x |
19.51 |
16x |
19.51 |
4x |
4.88 |
Product B |
9x |
10.98 |
20x |
24.39 |
29x |
35.37 |
32x |
39.02 |
8x |
9.76 |
8x |
9.76 |
Product C |
12x |
14.63 |
14x |
17.07 |
23x |
28.05 |
23x |
28.05 |
12x |
14.63 |
12x |
14.63 |
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10. |
How many hours per day do you use following products:
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Number of participants: 53
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