1. |
Did you get a pay rise last year?
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Number of participants: 127
80 (63.0%): yes
47 (37.0%): no
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2. |
How often do you use the product XY?
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Number of participants: 115
34 (29.6%): daily
51 (44.3%): weekly
13 (11.3%): monthly
6 (5.2%): yearly
11 (9.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 119
78 (65.5%): New York
65 (54.6%): Paris
46 (38.7%): London
25 (21.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 201
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
61x |
30.35 |
53x |
26.37 |
40x |
19.90 |
- |
- |
47x |
23.38 |
2.60 |
1.50 |
Apple |
54x |
26.87 |
47x |
23.38 |
57x |
28.36 |
1x |
0.50 |
42x |
20.90 |
2.65 |
1.43 |
Amazon |
50x |
24.88 |
47x |
23.38 |
52x |
25.87 |
- |
- |
52x |
25.87 |
2.79 |
1.49 |
Samsung |
- |
- |
- |
- |
- |
- |
201x  |
100.00 |
- |
- |
4.00 |
0.00 |
Microsoft |
35x |
17.41 |
53x |
26.37 |
51x |
25.37 |
- |
- |
62x |
30.85 |
3.00 |
1.48 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 137
0 = leisure 100 = money
Arithmetic average: 55.45
Mean absolute deviation: 21.38
Standard deviation: 25.48
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6. |
What is more important to you?
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Number of participants: 146
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
29x |
21.48 |
15x |
11.11 |
20x |
14.81 |
29x |
21.48 |
18x |
13.33 |
12x |
8.89 |
12x |
8.89 |
sport |
3.56 |
1.91 |
family |
20x |
16.81 |
19x |
15.97 |
17x |
14.29 |
28x |
23.53 |
16x |
13.45 |
9x |
7.56 |
10x |
8.40 |
career |
3.57 |
1.83 |
leisure |
11x |
9.65 |
11x |
9.65 |
17x |
14.91 |
21x |
18.42 |
23x |
20.18 |
13x |
11.40 |
18x |
15.79 |
money |
4.27 |
1.85 |
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7. |
How satisfied are you with the following items?
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Number of participants: 92
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
22x |
25.88 |
16x |
18.82 |
9x |
10.59 |
10x |
11.76 |
12x |
14.12 |
10x |
11.76 |
6x |
3.05 |
1.80 |
quality |
11x |
14.67 |
8x |
10.67 |
15x |
20.00 |
14x |
18.67 |
11x |
14.67 |
11x |
14.67 |
5x |
3.56 |
1.65 |
documentation |
8x |
11.59 |
6x |
8.70 |
11x |
15.94 |
18x |
26.09 |
10x |
14.49 |
7x |
10.14 |
9x |
3.62 |
1.52 |
customer service |
7x |
10.94 |
6x |
9.38 |
7x |
10.94 |
10x |
15.63 |
12x |
18.75 |
13x |
20.31 |
9x |
3.96 |
1.71 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 86
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
10x |
14.49 |
9x |
13.04 |
7x |
10.14 |
17x |
24.64 |
9x |
13.04 |
8x |
11.59 |
9x |
3.50 |
1.64 |
50% |
quality |
9x |
13.64 |
7x |
10.61 |
8x |
12.12 |
16x |
24.24 |
16x |
24.24 |
5x |
7.58 |
5x |
3.62 |
1.55 |
52% |
documentation |
8x |
13.79 |
4x |
6.90 |
12x |
20.69 |
12x |
20.69 |
11x |
18.97 |
7x |
12.07 |
4x |
3.65 |
1.58 |
51% |
customer service |
8x |
14.55 |
2x |
3.64 |
8x |
14.55 |
13x |
23.64 |
8x |
14.55 |
11x |
20.00 |
5x |
3.88 |
1.69 |
48% |
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9. |
On which days do you use following products:
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Number of participants: 87
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
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Product A |
30x |
34.48 |
20x |
22.99 |
34x |
39.08 |
21x |
24.14 |
13x |
14.94 |
7x |
8.05 |
Product B |
3x |
3.45 |
31x |
35.63 |
25x |
28.74 |
20x |
22.99 |
12x |
13.79 |
9x |
10.34 |
Product C |
5x |
5.75 |
13x |
14.94 |
27x |
31.03 |
23x |
26.44 |
11x |
12.64 |
14x |
16.09 |
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10. |
How many hours per day do you use following products:
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Number of participants: 41
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