1. |
Did you get a pay rise last year?
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Number of participants: 147
100 (68.0%): yes
47 (32.0%): no
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2. |
How often do you use the product XY?
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Number of participants: 132
50 (37.9%): daily
45 (34.1%): weekly
22 (16.7%): monthly
5 (3.8%): yearly
10 (7.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 142
99 (69.7%): New York
65 (45.8%): Paris
52 (36.6%): London
29 (20.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 212
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
69x |
32.55 |
56x |
26.42 |
- |
- |
39x |
18.40 |
48x |
22.64 |
2.72 |
1.61 |
Apple |
53x |
25.00 |
47x |
22.17 |
- |
- |
52x |
24.53 |
60x |
28.30 |
3.09 |
1.61 |
Amazon |
48x |
22.64 |
60x |
28.30 |
- |
- |
60x |
28.30 |
44x |
20.75 |
2.96 |
1.52 |
Samsung |
- |
- |
- |
- |
212x  |
100.00 |
- |
- |
- |
- |
3.00 |
0.00 |
Microsoft |
42x |
19.81 |
49x |
23.11 |
- |
- |
61x |
28.77 |
60x |
28.30 |
3.23 |
1.55 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 160
0 = leisure 100 = money
Arithmetic average: 56.65
Mean absolute deviation: 21.44
Standard deviation: 25.71
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6. |
What is more important to you?
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Number of participants: 158
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
29x |
19.59 |
16x |
10.81 |
22x |
14.86 |
31x |
20.95 |
21x |
14.19 |
16x |
10.81 |
13x |
8.78 |
sport |
3.67 |
1.90 |
family |
14x |
10.61 |
19x |
14.39 |
24x |
18.18 |
41x |
31.06 |
16x |
12.12 |
9x |
6.82 |
9x |
6.82 |
career |
3.67 |
1.62 |
leisure |
10x |
7.87 |
10x |
7.87 |
25x |
19.69 |
31x |
24.41 |
21x |
16.54 |
15x |
11.81 |
15x |
11.81 |
money |
4.17 |
1.71 |
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7. |
How satisfied are you with the following items?
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Number of participants: 110
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
20x |
19.61 |
18x |
17.65 |
17x |
16.67 |
14x |
13.73 |
11x |
10.78 |
11x |
10.78 |
11x |
3.12 |
1.68 |
quality |
9x |
10.11 |
13x |
14.61 |
17x |
19.10 |
21x |
23.60 |
16x |
17.98 |
9x |
10.11 |
4x |
3.58 |
1.49 |
documentation |
6x |
6.98 |
11x |
12.79 |
22x |
25.58 |
20x |
23.26 |
15x |
17.44 |
6x |
6.98 |
6x |
3.56 |
1.35 |
customer service |
9x |
10.23 |
6x |
6.82 |
23x |
26.14 |
15x |
17.05 |
13x |
14.77 |
12x |
13.64 |
10x |
3.68 |
1.53 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 103
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
13x |
14.44 |
15x |
16.67 |
8x |
8.89 |
13x |
14.44 |
10x |
11.11 |
11x |
12.22 |
20x |
3.36 |
1.74 |
50% |
quality |
5x |
6.41 |
15x |
19.23 |
10x |
12.82 |
10x |
12.82 |
13x |
16.67 |
16x |
20.51 |
9x |
3.86 |
1.67 |
55% |
documentation |
6x |
8.00 |
12x |
16.00 |
10x |
13.33 |
15x |
20.00 |
10x |
13.33 |
15x |
20.00 |
7x |
3.82 |
1.64 |
49% |
customer service |
4x |
5.48 |
9x |
12.33 |
11x |
15.07 |
13x |
17.81 |
11x |
15.07 |
15x |
20.55 |
10x |
4.00 |
1.58 |
47% |
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9. |
On which days do you use following products:
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Number of participants: 100
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10. |
How many hours per day do you use following products:
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Number of participants: 60
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