1. |
Did you get a pay rise last year?
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Number of participants: 133
76 (57.1%): yes
57 (42.9%): no
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2. |
How often do you use the product XY?
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Number of participants: 112
47 (42.0%): daily
34 (30.4%): weekly
22 (19.6%): monthly
6 (5.4%): yearly
3 (2.7%): never
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3. |
Which cities have you already visited?
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Number of participants: 111
67 (60.4%): New York
60 (54.1%): Paris
44 (39.6%): London
17 (15.3%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 196
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
59x |
30.10 |
- |
- |
52x |
26.53 |
39x |
19.90 |
46x |
23.47 |
3.07 |
1.53 |
Apple |
52x |
26.67 |
- |
- |
50x |
25.64 |
49x |
25.13 |
44x |
22.56 |
3.17 |
1.48 |
Amazon |
42x |
21.43 |
1x |
0.51 |
48x |
24.49 |
54x |
27.55 |
51x |
26.02 |
3.36 |
1.43 |
Samsung |
- |
- |
196x  |
100.00 |
- |
- |
- |
- |
- |
- |
2.00 |
0.00 |
Microsoft |
42x |
21.54 |
- |
- |
45x |
23.08 |
53x |
27.18 |
55x |
28.21 |
3.41 |
1.45 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 135
0 = leisure 100 = money
Arithmetic average: 57.76
Mean absolute deviation: 24.35
Standard deviation: 28.66
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6. |
What is more important to you?
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Number of participants: 139
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
25x |
19.84 |
13x |
10.32 |
17x |
13.49 |
28x |
22.22 |
12x |
9.52 |
12x |
9.52 |
19x |
15.08 |
sport |
3.80 |
2.04 |
family |
16x |
13.01 |
24x |
19.51 |
15x |
12.20 |
27x |
21.95 |
18x |
14.63 |
10x |
8.13 |
13x |
10.57 |
career |
3.72 |
1.86 |
leisure |
14x |
12.84 |
9x |
8.26 |
9x |
8.26 |
33x |
30.28 |
23x |
21.10 |
9x |
8.26 |
12x |
11.01 |
money |
4.07 |
1.77 |
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7. |
How satisfied are you with the following items?
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Number of participants: 89
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
15x |
18.07 |
11x |
13.25 |
13x |
15.66 |
14x |
16.87 |
10x |
12.05 |
10x |
12.05 |
10x |
3.32 |
1.70 |
quality |
4x |
5.48 |
11x |
15.07 |
13x |
17.81 |
13x |
17.81 |
10x |
13.70 |
15x |
20.55 |
7x |
3.89 |
1.58 |
documentation |
3x |
4.41 |
9x |
13.24 |
6x |
8.82 |
21x |
30.88 |
9x |
13.24 |
12x |
17.65 |
8x |
4.00 |
1.46 |
customer service |
3x |
4.48 |
12x |
17.91 |
13x |
19.40 |
12x |
17.91 |
13x |
19.40 |
10x |
14.93 |
4x |
3.79 |
1.49 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 84
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
9x |
12.86 |
7x |
10.00 |
11x |
15.71 |
6x |
8.57 |
10x |
14.29 |
17x |
24.29 |
10x |
3.87 |
1.83 |
64% |
quality |
4x |
6.67 |
7x |
11.67 |
9x |
15.00 |
9x |
15.00 |
11x |
18.33 |
10x |
16.67 |
10x |
3.92 |
1.59 |
61% |
documentation |
2x |
4.26 |
4x |
8.51 |
9x |
19.15 |
5x |
10.64 |
10x |
21.28 |
12x |
25.53 |
5x |
4.26 |
1.55 |
67% |
customer service |
4x |
7.69 |
5x |
9.62 |
5x |
9.62 |
7x |
13.46 |
11x |
21.15 |
16x |
30.77 |
4x |
4.33 |
1.67 |
77% |
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9. |
On which days do you use following products:
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Number of participants: 88
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
38x |
43.18 |
29x |
32.95 |
24x |
27.27 |
12x |
13.64 |
13x |
14.77 |
7x |
7.95 |
Product B |
8x |
9.09 |
36x |
40.91 |
35x |
39.77 |
21x |
23.86 |
7x |
7.95 |
5x |
5.68 |
Product C |
8x |
9.09 |
14x |
15.91 |
27x |
30.68 |
23x |
26.14 |
13x |
14.77 |
7x |
7.95 |
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10. |
How many hours per day do you use following products:
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Number of participants: 48
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