1. |
Did you get a pay rise last year?
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Number of participants: 138
82 (59.4%): yes
56 (40.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 122
35 (28.7%): daily
52 (42.6%): weekly
21 (17.2%): monthly
5 (4.1%): yearly
9 (7.4%): never
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3. |
Which cities have you already visited?
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Number of participants: 121
69 (57.0%): New York
62 (51.2%): Paris
44 (36.4%): London
26 (21.5%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 198
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
60x |
30.30 |
45x |
22.73 |
57x |
28.79 |
35x |
17.68 |
1x |
0.51 |
2.35 |
1.11 |
Apple |
48x |
24.24 |
46x |
23.23 |
47x |
23.74 |
57x |
28.79 |
- |
- |
2.57 |
1.15 |
Amazon |
- |
- |
- |
- |
- |
- |
- |
- |
198x  |
100.00 |
5.00 |
0.00 |
Samsung |
51x |
25.76 |
51x |
25.76 |
44x |
22.22 |
52x |
26.26 |
- |
- |
2.49 |
1.14 |
Microsoft |
38x |
19.19 |
55x |
27.78 |
49x |
24.75 |
55x |
27.78 |
1x |
0.51 |
2.63 |
1.10 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 138
0 = leisure 100 = money
Arithmetic average: 55.01
Mean absolute deviation: 22.59
Standard deviation: 27.32
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6. |
What is more important to you?
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Number of participants: 148
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
22x |
15.94 |
14x |
10.14 |
12x |
8.70 |
38x |
27.54 |
20x |
14.49 |
17x |
12.32 |
15x |
10.87 |
sport |
3.95 |
1.89 |
family |
17x |
13.60 |
17x |
13.60 |
15x |
12.00 |
35x |
28.00 |
18x |
14.40 |
12x |
9.60 |
11x |
8.80 |
career |
3.80 |
1.79 |
leisure |
13x |
10.16 |
13x |
10.16 |
13x |
10.16 |
43x |
33.59 |
19x |
14.84 |
17x |
13.28 |
10x |
7.81 |
money |
4.04 |
1.68 |
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7. |
How satisfied are you with the following items?
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Number of participants: 94
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
18x |
20.69 |
11x |
12.64 |
17x |
19.54 |
18x |
20.69 |
7x |
8.05 |
9x |
10.34 |
7x |
3.15 |
1.62 |
quality |
10x |
12.50 |
7x |
8.75 |
14x |
17.50 |
21x |
26.25 |
13x |
16.25 |
10x |
12.50 |
5x |
3.67 |
1.55 |
documentation |
7x |
9.21 |
5x |
6.58 |
12x |
15.79 |
23x |
30.26 |
9x |
11.84 |
9x |
11.84 |
11x |
3.75 |
1.46 |
customer service |
10x |
12.82 |
10x |
12.82 |
16x |
20.51 |
11x |
14.10 |
13x |
16.67 |
11x |
14.10 |
7x |
3.56 |
1.65 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 80
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
9x |
12.86 |
7x |
10.00 |
10x |
14.29 |
11x |
15.71 |
11x |
15.71 |
13x |
18.57 |
9x |
3.77 |
1.73 |
57% |
quality |
5x |
7.69 |
6x |
9.23 |
7x |
10.77 |
14x |
21.54 |
13x |
20.00 |
14x |
21.54 |
6x |
4.12 |
1.58 |
47% |
documentation |
7x |
12.07 |
7x |
12.07 |
9x |
15.52 |
5x |
8.62 |
13x |
22.41 |
13x |
22.41 |
4x |
3.91 |
1.76 |
49% |
customer service |
6x |
10.53 |
6x |
10.53 |
4x |
7.02 |
13x |
22.81 |
10x |
17.54 |
11x |
19.30 |
7x |
3.96 |
1.67 |
42% |
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9. |
On which days do you use following products:
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Number of participants: 78
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
31x |
39.74 |
22x |
28.21 |
24x |
30.77 |
22x |
28.21 |
11x |
14.10 |
5x |
6.41 |
Product B |
6x |
7.69 |
25x |
32.05 |
26x |
33.33 |
17x |
21.79 |
10x |
12.82 |
8x |
10.26 |
Product C |
7x |
8.97 |
11x |
14.10 |
22x |
28.21 |
20x |
25.64 |
11x |
14.10 |
9x |
11.54 |
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10. |
How many hours per day do you use following products:
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Number of participants: 45
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