1. |
Did you get a pay rise last year?
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Number of participants: 156
99 (63.5%): yes
57 (36.5%): no
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2. |
How often do you use the product XY?
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Number of participants: 134
56 (41.8%): daily
37 (27.6%): weekly
22 (16.4%): monthly
7 (5.2%): yearly
12 (9.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 136
89 (65.4%): New York
66 (48.5%): Paris
48 (35.3%): London
19 (14.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 221
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
66x |
29.86 |
65x |
29.41 |
47x |
21.27 |
- |
- |
43x |
19.46 |
2.50 |
1.42 |
Apple |
62x |
28.05 |
49x |
22.17 |
52x |
23.53 |
- |
- |
58x |
26.24 |
2.74 |
1.53 |
Amazon |
- |
- |
- |
- |
- |
- |
221x  |
100.00 |
- |
- |
4.00 |
0.00 |
Samsung |
51x |
23.08 |
54x |
24.43 |
60x |
27.15 |
- |
- |
56x |
25.34 |
2.80 |
1.47 |
Microsoft |
42x |
19.00 |
53x |
23.98 |
62x |
28.05 |
- |
- |
64x |
28.96 |
2.96 |
1.47 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 165
0 = leisure 100 = money
Arithmetic average: 56.72
Mean absolute deviation: 21.26
Standard deviation: 25.56
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6. |
What is more important to you?
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Number of participants: 165
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
35x |
23.18 |
15x |
9.93 |
20x |
13.25 |
30x |
19.87 |
23x |
15.23 |
13x |
8.61 |
15x |
9.93 |
sport |
3.60 |
1.97 |
family |
21x |
14.79 |
26x |
18.31 |
27x |
19.01 |
30x |
21.13 |
16x |
11.27 |
9x |
6.34 |
13x |
9.15 |
career |
3.51 |
1.80 |
leisure |
18x |
13.85 |
11x |
8.46 |
24x |
18.46 |
31x |
23.85 |
28x |
21.54 |
8x |
6.15 |
10x |
7.69 |
money |
3.80 |
1.70 |
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7. |
How satisfied are you with the following items?
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Number of participants: 114
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
13x |
12.26 |
14x |
13.21 |
18x |
16.98 |
19x |
17.92 |
15x |
14.15 |
14x |
13.21 |
13x |
3.55 |
1.63 |
quality |
11x |
11.46 |
16x |
16.67 |
14x |
14.58 |
21x |
21.88 |
15x |
15.63 |
7x |
7.29 |
12x |
3.40 |
1.51 |
documentation |
8x |
8.70 |
9x |
9.78 |
25x |
27.17 |
21x |
22.83 |
13x |
14.13 |
5x |
5.43 |
11x |
3.46 |
1.33 |
customer service |
6x |
6.52 |
9x |
9.78 |
21x |
22.83 |
19x |
20.65 |
18x |
19.57 |
6x |
6.52 |
13x |
3.66 |
1.36 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 103
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
12x |
12.77 |
12x |
12.77 |
10x |
10.64 |
17x |
18.09 |
15x |
15.96 |
12x |
12.77 |
16x |
3.60 |
1.68 |
63% |
quality |
4x |
5.06 |
7x |
8.86 |
13x |
16.46 |
15x |
18.99 |
14x |
17.72 |
12x |
15.19 |
14x |
3.98 |
1.47 |
64% |
documentation |
7x |
8.97 |
5x |
6.41 |
12x |
15.38 |
17x |
21.79 |
13x |
16.67 |
10x |
12.82 |
14x |
3.84 |
1.52 |
52% |
customer service |
5x |
7.14 |
3x |
4.29 |
11x |
15.71 |
15x |
21.43 |
12x |
17.14 |
11x |
15.71 |
13x |
4.04 |
1.49 |
57% |
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9. |
On which days do you use following products:
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Number of participants: 96
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
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Product A |
32x |
33.33 |
26x |
27.08 |
32x |
33.33 |
18x |
18.75 |
7x |
7.29 |
10x |
10.42 |
Product B |
7x |
7.29 |
33x |
34.38 |
38x |
39.58 |
23x |
23.96 |
10x |
10.42 |
9x |
9.38 |
Product C |
7x |
7.29 |
16x |
16.67 |
27x |
28.13 |
22x |
22.92 |
15x |
15.63 |
8x |
8.33 |
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10. |
How many hours per day do you use following products:
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Number of participants: 65
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