1. |
Did you get a pay rise last year?
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Number of participants: 182
122 (67.0%): yes
60 (33.0%): no
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2. |
How often do you use the product XY?
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Number of participants: 167
86 (51.5%): daily
50 (29.9%): weekly
20 (12.0%): monthly
5 (3.0%): yearly
6 (3.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 176
118 (67.0%): New York
96 (54.5%): Paris
94 (53.4%): London
66 (37.5%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 246
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
78x |
31.71 |
7x |
2.85 |
53x |
21.54 |
55x |
22.36 |
53x |
21.54 |
2.99 |
1.55 |
Apple |
60x |
24.49 |
26x |
10.61 |
67x |
27.35 |
45x |
18.37 |
47x |
19.18 |
2.97 |
1.43 |
Amazon |
- |
- |
246x  |
100.00 |
- |
- |
- |
- |
- |
- |
2.00 |
0.00 |
Samsung |
91x |
36.99 |
1x |
0.41 |
60x |
24.39 |
47x |
19.11 |
47x |
19.11 |
2.83 |
1.56 |
Microsoft |
83x |
33.88 |
- |
- |
43x |
17.55 |
59x |
24.08 |
60x |
24.49 |
3.05 |
1.61 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 187
0 = leisure 100 = money
Arithmetic average: 46.04
Mean absolute deviation: 29.10
Standard deviation: 33.48
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6. |
What is more important to you?
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Number of participants: 201
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
63x |
32.98 |
19x |
9.95 |
21x |
10.99 |
31x |
16.23 |
17x |
8.90 |
20x |
10.47 |
20x |
10.47 |
sport |
3.31 |
2.12 |
family |
60x |
33.33 |
17x |
9.44 |
33x |
18.33 |
34x |
18.89 |
13x |
7.22 |
9x |
5.00 |
14x |
7.78 |
career |
3.03 |
1.90 |
leisure |
40x |
24.10 |
12x |
7.23 |
20x |
12.05 |
30x |
18.07 |
26x |
15.66 |
12x |
7.23 |
18x |
10.84 |
money |
3.62 |
2.02 |
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7. |
How satisfied are you with the following items?
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Number of participants: 110
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
18x |
17.82 |
15x |
14.85 |
12x |
11.88 |
20x |
19.80 |
14x |
13.86 |
10x |
9.90 |
12x |
3.30 |
1.67 |
quality |
9x |
9.57 |
11x |
11.70 |
19x |
20.21 |
15x |
15.96 |
21x |
22.34 |
12x |
12.77 |
7x |
3.74 |
1.55 |
documentation |
6x |
6.74 |
13x |
14.61 |
19x |
21.35 |
20x |
22.47 |
19x |
21.35 |
3x |
3.37 |
9x |
3.53 |
1.32 |
customer service |
7x |
8.33 |
8x |
9.52 |
12x |
14.29 |
21x |
25.00 |
14x |
16.67 |
9x |
10.71 |
13x |
3.76 |
1.48 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 104
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
11x |
12.09 |
12x |
13.19 |
12x |
13.19 |
12x |
13.19 |
12x |
13.19 |
18x |
19.78 |
14x |
3.73 |
1.77 |
53% |
quality |
9x |
11.39 |
7x |
8.86 |
12x |
15.19 |
13x |
16.46 |
15x |
18.99 |
13x |
16.46 |
10x |
3.83 |
1.65 |
58% |
documentation |
5x |
6.58 |
8x |
10.53 |
11x |
14.47 |
21x |
27.63 |
15x |
19.74 |
13x |
17.11 |
3x |
3.99 |
1.47 |
57% |
customer service |
7x |
9.33 |
7x |
9.33 |
12x |
16.00 |
17x |
22.67 |
9x |
12.00 |
15x |
20.00 |
8x |
3.88 |
1.61 |
60% |
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9. |
On which days do you use following products:
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Number of participants: 98
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10. |
How many hours per day do you use following products:
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Number of participants: 54
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