1. |
Did you get a pay rise last year?
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Number of participants: 147
96 (65.3%): yes
51 (34.7%): no
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2. |
How often do you use the product XY?
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Number of participants: 129
49 (38.0%): daily
46 (35.7%): weekly
16 (12.4%): monthly
8 (6.2%): yearly
10 (7.8%): never
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3. |
Which cities have you already visited?
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Number of participants: 136
90 (66.2%): New York
74 (54.4%): Paris
51 (37.5%): London
24 (17.6%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 196
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
67x |
34.18 |
57x |
29.08 |
31x |
15.82 |
41x |
20.92 |
- |
- |
2.23 |
1.14 |
Apple |
- |
- |
- |
- |
- |
- |
- |
- |
196x  |
100.00 |
5.00 |
0.00 |
Amazon |
43x |
21.94 |
47x |
23.98 |
48x |
24.49 |
58x |
29.59 |
- |
- |
2.62 |
1.13 |
Samsung |
50x |
25.51 |
44x |
22.45 |
60x |
30.61 |
42x |
21.43 |
- |
- |
2.48 |
1.09 |
Microsoft |
36x |
18.37 |
48x |
24.49 |
57x |
29.08 |
55x |
28.06 |
- |
- |
2.67 |
1.08 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 139
0 = leisure 100 = money
Arithmetic average: 53.60
Mean absolute deviation: 22.81
Standard deviation: 27.78
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6. |
What is more important to you?
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Number of participants: 145
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
29x |
21.48 |
17x |
12.59 |
23x |
17.04 |
22x |
16.30 |
16x |
11.85 |
13x |
9.63 |
15x |
11.11 |
sport |
3.58 |
1.99 |
family |
16x |
12.40 |
26x |
20.16 |
16x |
12.40 |
29x |
22.48 |
21x |
16.28 |
12x |
9.30 |
9x |
6.98 |
career |
3.66 |
1.77 |
leisure |
11x |
9.24 |
10x |
8.40 |
24x |
20.17 |
26x |
21.85 |
18x |
15.13 |
8x |
6.72 |
22x |
18.49 |
money |
4.19 |
1.86 |
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7. |
How satisfied are you with the following items?
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Number of participants: 101
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
21x |
22.58 |
10x |
10.75 |
12x |
12.90 |
13x |
13.98 |
17x |
18.28 |
9x |
9.68 |
11x |
3.27 |
1.76 |
quality |
9x |
10.34 |
14x |
16.09 |
18x |
20.69 |
13x |
14.94 |
18x |
20.69 |
8x |
9.20 |
7x |
3.51 |
1.53 |
documentation |
10x |
12.20 |
13x |
15.85 |
18x |
21.95 |
14x |
17.07 |
13x |
15.85 |
4x |
4.88 |
10x |
3.26 |
1.45 |
customer service |
8x |
10.00 |
10x |
12.50 |
14x |
17.50 |
16x |
20.00 |
15x |
18.75 |
4x |
5.00 |
13x |
3.48 |
1.45 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 98
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
8x |
9.52 |
11x |
13.10 |
11x |
13.10 |
17x |
20.24 |
9x |
10.71 |
10x |
11.90 |
18x |
3.58 |
1.59 |
57% |
quality |
6x |
8.45 |
13x |
18.31 |
13x |
18.31 |
12x |
16.90 |
12x |
16.90 |
5x |
7.04 |
10x |
3.43 |
1.48 |
49% |
documentation |
5x |
7.46 |
5x |
7.46 |
15x |
22.39 |
15x |
22.39 |
13x |
19.40 |
5x |
7.46 |
9x |
3.71 |
1.38 |
47% |
customer service |
4x |
5.80 |
6x |
8.70 |
10x |
14.49 |
16x |
23.19 |
14x |
20.29 |
10x |
14.49 |
9x |
4.00 |
1.45 |
53% |
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9. |
On which days do you use following products:
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Number of participants: 99
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10. |
How many hours per day do you use following products:
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Number of participants: 54
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