1. |
Did you get a pay rise last year?
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Number of participants: 156
102 (65.4%): yes
54 (34.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 136
52 (38.2%): daily
45 (33.1%): weekly
30 (22.1%): monthly
7 (5.1%): yearly
2 (1.5%): never
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3. |
Which cities have you already visited?
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Number of participants: 145
90 (62.1%): New York
69 (47.6%): Paris
62 (42.8%): London
38 (26.2%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 237
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
69x |
29.11 |
50x |
21.10 |
1x |
0.42 |
59x |
24.89 |
58x |
24.47 |
2.95 |
1.62 |
Apple |
- |
- |
- |
- |
237x  |
100.00 |
- |
- |
- |
- |
3.00 |
0.00 |
Amazon |
67x |
28.27 |
67x |
28.27 |
4x |
1.69 |
52x |
21.94 |
47x |
19.83 |
2.77 |
1.54 |
Samsung |
73x |
30.80 |
50x |
21.10 |
- |
- |
57x |
24.05 |
57x |
24.05 |
2.89 |
1.63 |
Microsoft |
59x |
24.89 |
64x |
27.00 |
- |
- |
54x |
22.78 |
60x |
25.32 |
2.97 |
1.59 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 172
0 = leisure 100 = money
Arithmetic average: 51.78
Mean absolute deviation: 25.10
Standard deviation: 29.77
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6. |
What is more important to you?
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Number of participants: 175
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
40x |
24.54 |
18x |
11.04 |
19x |
11.66 |
42x |
25.77 |
11x |
6.75 |
12x |
7.36 |
21x |
12.88 |
sport |
3.53 |
2.02 |
family |
33x |
21.71 |
15x |
9.87 |
30x |
19.74 |
39x |
25.66 |
17x |
11.18 |
7x |
4.61 |
11x |
7.24 |
career |
3.38 |
1.77 |
leisure |
19x |
13.38 |
17x |
11.97 |
10x |
7.04 |
34x |
23.94 |
31x |
21.83 |
13x |
9.15 |
10x |
7.04 |
money |
3.90 |
1.78 |
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7. |
How satisfied are you with the following items?
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Number of participants: 108
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
17x |
17.00 |
12x |
12.00 |
16x |
16.00 |
15x |
15.00 |
16x |
16.00 |
15x |
15.00 |
9x |
3.51 |
1.73 |
quality |
5x |
5.62 |
13x |
14.61 |
17x |
19.10 |
15x |
16.85 |
13x |
14.61 |
16x |
17.98 |
10x |
3.84 |
1.56 |
documentation |
4x |
4.76 |
9x |
10.71 |
21x |
25.00 |
14x |
16.67 |
14x |
16.67 |
13x |
15.48 |
9x |
3.85 |
1.46 |
customer service |
7x |
8.43 |
4x |
4.82 |
14x |
16.87 |
20x |
24.10 |
12x |
14.46 |
17x |
20.48 |
9x |
4.04 |
1.54 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 96
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
13x |
15.85 |
4x |
4.88 |
9x |
10.98 |
11x |
13.41 |
14x |
17.07 |
18x |
21.95 |
13x |
3.91 |
1.83 |
57% |
quality |
9x |
11.39 |
6x |
7.59 |
14x |
17.72 |
12x |
15.19 |
13x |
16.46 |
16x |
20.25 |
9x |
3.89 |
1.68 |
64% |
documentation |
6x |
8.57 |
8x |
11.43 |
10x |
14.29 |
12x |
17.14 |
14x |
20.00 |
14x |
20.00 |
6x |
3.97 |
1.62 |
53% |
customer service |
8x |
11.59 |
4x |
5.80 |
12x |
17.39 |
12x |
17.39 |
9x |
13.04 |
15x |
21.74 |
9x |
3.92 |
1.69 |
47% |
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9. |
On which days do you use following products:
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Number of participants: 90
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10. |
How many hours per day do you use following products:
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Number of participants: 49
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