1. |
Did you get a pay rise last year?
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Number of participants: 129
65 (50.4%): yes
64 (49.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 112
40 (35.7%): daily
36 (32.1%): weekly
19 (17.0%): monthly
7 (6.3%): yearly
10 (8.9%): never
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3. |
Which cities have you already visited?
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Number of participants: 118
82 (69.5%): New York
61 (51.7%): Paris
45 (38.1%): London
17 (14.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 194
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
- |
- |
- |
- |
- |
- |
- |
- |
194x  |
100.00 |
5.00 |
0.00 |
Apple |
43x |
22.28 |
45x |
23.32 |
58x |
30.05 |
47x |
24.35 |
- |
- |
2.56 |
1.09 |
Amazon |
51x |
26.29 |
53x |
27.32 |
46x |
23.71 |
43x |
22.16 |
1x |
0.52 |
2.43 |
1.12 |
Samsung |
53x |
27.32 |
46x |
23.71 |
48x |
24.74 |
47x |
24.23 |
- |
- |
2.46 |
1.13 |
Microsoft |
45x |
23.32 |
50x |
25.91 |
40x |
20.73 |
57x |
29.53 |
1x |
0.52 |
2.58 |
1.16 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 135
0 = leisure 100 = money
Arithmetic average: 59.52
Mean absolute deviation: 20.92
Standard deviation: 25.98
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6. |
What is more important to you?
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Number of participants: 140
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
29x |
22.66 |
16x |
12.50 |
23x |
17.97 |
18x |
14.06 |
16x |
12.50 |
11x |
8.59 |
15x |
11.72 |
sport |
3.54 |
2.02 |
family |
16x |
13.79 |
23x |
19.83 |
19x |
16.38 |
26x |
22.41 |
15x |
12.93 |
10x |
8.62 |
7x |
6.03 |
career |
3.51 |
1.73 |
leisure |
13x |
12.38 |
11x |
10.48 |
13x |
12.38 |
19x |
18.10 |
27x |
25.71 |
14x |
13.33 |
8x |
7.62 |
money |
4.05 |
1.78 |
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7. |
How satisfied are you with the following items?
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Number of participants: 92
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
15x |
17.65 |
13x |
15.29 |
13x |
15.29 |
13x |
15.29 |
11x |
12.94 |
12x |
14.12 |
8x |
3.36 |
1.73 |
quality |
5x |
6.67 |
6x |
8.00 |
15x |
20.00 |
17x |
22.67 |
11x |
14.67 |
9x |
12.00 |
12x |
3.79 |
1.44 |
documentation |
5x |
7.04 |
9x |
12.68 |
14x |
19.72 |
19x |
26.76 |
8x |
11.27 |
7x |
9.86 |
9x |
3.60 |
1.41 |
customer service |
5x |
6.94 |
6x |
8.33 |
14x |
19.44 |
12x |
16.67 |
11x |
15.28 |
12x |
16.67 |
12x |
3.90 |
1.55 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 97
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
14x |
16.47 |
8x |
9.41 |
11x |
12.94 |
9x |
10.59 |
13x |
15.29 |
17x |
20.00 |
13x |
3.69 |
1.85 |
54% |
quality |
7x |
9.46 |
7x |
9.46 |
9x |
12.16 |
13x |
17.57 |
11x |
14.86 |
16x |
21.62 |
11x |
3.98 |
1.68 |
59% |
documentation |
6x |
9.68 |
6x |
9.68 |
11x |
17.74 |
7x |
11.29 |
9x |
14.52 |
16x |
25.81 |
7x |
4.00 |
1.73 |
67% |
customer service |
6x |
9.84 |
4x |
6.56 |
8x |
13.11 |
7x |
11.48 |
12x |
19.67 |
18x |
29.51 |
6x |
4.25 |
1.71 |
67% |
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9. |
On which days do you use following products:
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Number of participants: 80
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
31x |
38.75 |
15x |
18.75 |
28x |
35.00 |
15x |
18.75 |
8x |
10.00 |
5x |
6.25 |
Product B |
9x |
11.25 |
28x |
35.00 |
25x |
31.25 |
18x |
22.50 |
6x |
7.50 |
4x |
5.00 |
Product C |
7x |
8.75 |
18x |
22.50 |
23x |
28.75 |
15x |
18.75 |
12x |
15.00 |
11x |
13.75 |
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10. |
How many hours per day do you use following products:
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Number of participants: 50
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